Features and Benefits

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Features and Benefits. 2011 sales volume for Shandy : 95,035 bbls up 61.7% from 2010 Cool crisp refreshing flavor of lemon and berries Order today, delivered tomorrow. Exclusivity. Great demand for your product Drives local visitors from outside to cool down with the lemon flavoring - PowerPoint PPT Presentation

Transcript of Features and Benefits

Page 1: Features and Benefits
Page 2: Features and Benefits

Features and Benefits2011 sales volume for

Shandy: 95,035 bbls up 61.7% from 2010

Cool crisp refreshing flavor of lemon and berries

Order today, delivered tomorrow.

Exclusivity

Great demand for your product

Drives local visitors from outside to cool down with the lemon flavoring

Faster delivery to replenish products

You will be the only location in this area serving this product.

Page 3: Features and Benefits

Summer ShandyRefreshing lemonade flavored beer. Great during the hot summer months.

Pairs great with many of the food items on your menu such as: chicken platters, and summer favorites like hot dogs, brats, and mets.

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Berry WeissGreat blend of Loganberries, blackberries, and elderberries.

Available year round.

Pairs great with fresh crisp salads, as well as delicious chocolate deserts.

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•MarketingLeinenkugel just announced a new 1.8 million

dollar marketing plan which include but are not limited to the following:

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Live after FiveGreat beers, and food with tons of friends and family

Fun social event on Thursday evenings around the banks.

Leinenkugel will be the sponsor, attracting guest to your locations

5pm-9pm

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Great Buy!!Buy in now during Aug.1-Aug.8 only to

receive a one time discount per case when you buy a minimum of ten cases:

Package:

4/6 LNNR2/12 LNNR2/12 Can16oz Can½ BBL1/6 BBL

Original Price:

$30.38$25.59$25.59$33.57$116.00$52.00

Discounted Price (*buy a min. of 10 cases)

$25.3820.5920.5928.57108.0044.00

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Your SavingsLeinenkugel:

2/12 LNNR Sale Price =$20.59Retails for 3.50/ bottle =

$84.00One Case profit = $63.41

Shock Top Lemon Shandy:2/12 LNNR Price: =$25.59Retails for 2.50/bottle =$60.00One Case profit = $34.41

Total Profit from 10 cases = $634.10

*$290 more than buying Shock Top!!

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One More Thing!I see you have plenty of storage, so if this becomes a huge seller and you buy 60 cases within the month Leinenkugel would like to send you on a trip for two to the Leinie lodge in Wisconsin.

I would also like to throw in some more POS if you choose to carry this new product. Anything specific you would be interested in?!!