Post on 24-May-2015
description
GLUTATHIONE+ COLLAGEN
A 10 STEP MARKETING PLAN
By Carisse Diana A. Drilon
The Advertisement
From Monday Magazine
Volume 001, November – December 2010 issuu
Step 1: Who and where…
Primary Target Market: People ages 18-29 up to 80+ years old
People want “younger, healthier-looking skin”
Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products
The gap is in providing “the key benefits of whitening plus anti-aging in one pill”
Market share – not mentioned
Step 2: Let’s take action
Glutathione and Collagen in one pill!
Price not mentioned in the ad
Employs “across-the-line” marketing
Available in leading drugstores
Expound of benefits of Glutathione + Collagen combined
Who and where…PART 1
People with less……Collagen and Glutathione stores in the body
People ages 18-29 up to 80+
Concerned with skin condition
Able to afford the supplement: Class A and B
What they desire…
“Younger, healthier looking skin”
Look more desirable
Boost self-esteem and confidence
Develop intimate relationship
CompetitorsDirect: Leading Glutathione, collagen, and anti-
aging dietary supplement brands in the market
Indirect: Other anti-aging and whitening products (creams,
soaps, etc.)Skin clinics offering anti-aging and whitening
services
Where’s the gap?There is a gap in providing “the key benefits
of whitening plus anti-aging in one pill”
Other products offer either whitening or anti-aging
Belo Nutraceuticals: Glutathione + Collagen offers both in one pill!
Market ShareWas not mentioned in the ad
Let’s take actionPART 2
One pill, multiple effects
Glutathione and Collagen in one pill!
Whitening + anti-aging
Detoxifies, whitens skin, lift wrinkles from within
Notice results in as little as 2 weeks
How much?
Not in the print ad
Found in website
Going across-the-line
Print ads, TV commercials, billboards, radio advertisements
Also into Digital Marketing – own website, web ads in social networks
Website
Where to buyIn leading drugstores!
What’s the game plan
Expound on the benefits of Belo Nutraceuticals: Glutathione + Collagen
Show more “scientific” data, such as done in print ad
Advertise in upscale magazines that targets the same target market
Step 1: Who and where…
Primary Target Market: People ages 18-29 up to 80+ years old
People want “younger, healthier-looking skin”
Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products
The gap is in providing “the key benefits of whitening plus anti-aging in one pill”
Market share – not mentioned
Step 2: Let’s take action
Glutathione and Collagen in one pill!
Price not mentioned in the ad
Employs “across-the-line” marketing
Available in leading drugstores
Expound of benefits of Glutathione + Collagen combined
GLUTATHIONE+ COLLAGEN
A 10 STEP MARKETING PLAN
By Carisse Diana A. Drilon