GLUTATHIONE+ COLLAGEN

A 10 STEP MARKETING PLAN

By Carisse Diana A. Drilon

The Advertisement

From Monday Magazine

Volume 001, November – December 2010 issuu

Step 1: Who and where…

Primary Target Market: People ages 18-29 up to 80+ years old

People want “younger, healthier-looking skin”

Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products

The gap is in providing “the key benefits of whitening plus anti-aging in one pill”

Market share – not mentioned

Step 2: Let’s take action

Glutathione and Collagen in one pill!

Price not mentioned in the ad

Employs “across-the-line” marketing

Available in leading drugstores

Expound of benefits of Glutathione + Collagen combined

Who and where…PART 1

People with less……Collagen and Glutathione stores in the body

People ages 18-29 up to 80+

Concerned with skin condition

Able to afford the supplement: Class A and B

What they desire…

“Younger, healthier looking skin”

Look more desirable

Boost self-esteem and confidence

Develop intimate relationship

CompetitorsDirect: Leading Glutathione, collagen, and anti-

aging dietary supplement brands in the market

Indirect: Other anti-aging and whitening products (creams,

soaps, etc.)Skin clinics offering anti-aging and whitening

services

Where’s the gap?There is a gap in providing “the key benefits

of whitening plus anti-aging in one pill”

Other products offer either whitening or anti-aging

Belo Nutraceuticals: Glutathione + Collagen offers both in one pill!

Market ShareWas not mentioned in the ad

Let’s take actionPART 2

One pill, multiple effects

Glutathione and Collagen in one pill!

Whitening + anti-aging

Detoxifies, whitens skin, lift wrinkles from within

Notice results in as little as 2 weeks

How much?

Not in the print ad

Found in website

Going across-the-line

Print ads, TV commercials, billboards, radio advertisements

Also into Digital Marketing – own website, web ads in social networks

Website

Where to buyIn leading drugstores!

What’s the game plan

Expound on the benefits of Belo Nutraceuticals: Glutathione + Collagen

Show more “scientific” data, such as done in print ad

Advertise in upscale magazines that targets the same target market

Step 1: Who and where…

Primary Target Market: People ages 18-29 up to 80+ years old

People want “younger, healthier-looking skin”

Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products

The gap is in providing “the key benefits of whitening plus anti-aging in one pill”

Market share – not mentioned

Step 2: Let’s take action

Glutathione and Collagen in one pill!

Price not mentioned in the ad

Employs “across-the-line” marketing

Available in leading drugstores

Expound of benefits of Glutathione + Collagen combined

GLUTATHIONE+ COLLAGEN

A 10 STEP MARKETING PLAN

By Carisse Diana A. Drilon