Post on 30-Oct-2014
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©Reach Further 2012www.reachfurther.com
HEAR HEAR FOR THE BEERSocial media for Beer Bloggers
©Reach Further 2012www.reachfurther.com
#ebbc12
Please tweet @1970sBOY & @totalcurtis who can’t here today
©Reach Further 2012www.reachfurther.com
Why are we here talking about social media?
©Reach Further 2012www.reachfurther.com
Do you want to?:• Be more visible online – get “found” more
©Reach Further 2012www.reachfurther.com
Do you want to?:• Gain more readers and subscribers
©Reach Further 2012www.reachfurther.com
Do you want to?:• Meet/speak with similar people
©Reach Further 2012www.reachfurther.com
Do you want to?:• Be “in the know”?
©Reach Further 2012www.reachfurther.com
Do you want to?:• Make money from an interest?
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Do you want to?:• Get free stuff?
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Do you want to?:• Build a reputation as a known commentator – and get broadcast or published elsewhere?
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Do you want to?:• Enhance career prospects?
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HERE TO SHARE:A Simple Listening StrategyA Model for Measuring SuccessUsing Social Media to drive traffic to your blog
©Reach Further 2012www.reachfurther.com
What is YOUR Listening Strategy?
©Reach Further 2012www.reachfurther.com
A Simple Listening StrategyL: ListenI: IdentifyF: FocusE: Engage
©Reach Further 2012www.reachfurther.com
1. LISTEN
Google alertsTopsy.comSocialmention.comTrending TopicsConversations V Keywords
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2. IDENTIFY
Where are the conversations happening?Who are the thought-leaders?Who is curating?Taxonomies & FolksonomiesWho has the influence?
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3. FOCUS
Pareto’s Law 80:20Peerindex.comKlout.comValues (blacklist & whitelist)
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4. ENGAGE
Be the audience firstGetting on their radarShare & give creditAsk
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Do you have a following strategy?
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Do you have a following strategy?
Follow based on:• Keywords & Hashtags• Competitor/Collaborator• Location• Influencer (offline or on)
#ebbc12
©Reach Further 2012www.reachfurther.com
How do you know if someone is influential?
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How to measure online influence
• Wikio (RIP)• Klout• Peerindex• Kred
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We have two ears and one mouth so that we can listen twice as much as we speak.
Epictetus
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reach engage amplify convert hold
A Model for Measuring Success
©Reach Further 2012www.reachfurther.com
• Only 5 per cent (4 per cent UK and 6 per cent US) of consumers surveyed in the report trusted advertising
• 8 per cent (9 per cent UK and 6 per cent US) believed ‘what the company says about itself’
• This equates globally to nearly $426 billion spent on ineffectual advertising activity in 2009 alone
• A third (31 per cent UK and 35 per cent US) of respondents using social media believe that ‘companies are genuinely interested them’.
London, UK – 18 May 2010 – Alterian (LSE: ALN)
Trust in Social Media
©Reach Further 2012www.reachfurther.com
• Twitter is a popular micro-blogging platform that enables people to share messages 140 characters in length.
• It is possible to tweet links, videos and photos.
• Focus is sharing information, building networks and having conversations.
©Reach Further 2012www.reachfurther.com
• Facebook is one of the largest social networks in the world with 850m active daily users.
• Facebook’s focus is informal and on people’s social lives.
• Thousands of organisations and businesses use Facebook to keep in touch with clients and customers.
• One in 5 visits to the internet is on Facebook – put simply, it is where people are online.
©Reach Further 2012www.reachfurther.com
Do you have a PROFILE or a PAGE on Facebook?
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THREE FACEBOOK MISTAKES
1. Profile when it should be a page2. Competitions – “tag” like” etc.3. Advertising in your profile cover photo
©Reach Further 2012www.reachfurther.com
BLOGGING
• A blog is an online journal .• Blog posts are a great way to share useful content online –
a blog post can contain text, images, files or video. • Each blog post can be put into a category and tagged with
key words – this means that the content is easy to find and easy for people to share – much better than a traditional website.
• Can be password protected or private to a small group of people.
©Reach Further 2012www.reachfurther.com
YOUTUBE
• YouTube is the largest video sharing site in the world and the second most popular search engine after Google.
• Videos can be uploaded by anyone to their own channel.• There are also built in video editing tools within YouTube. • Google owns YouTube so videos from there always appear
in search results on Google. • People can ‘embed’ YouTube videos in their website or
blog. • It is also very easy to share YouTube videos on social
networks.
©Reach Further 2012www.reachfurther.com
• LinkedIn is a large professional networking site (approx 147m members at January 2012).
• Used to make professional connections, in recruitment and also contains a number of communities of practice in groups that are variously closed or public.
• The interaction possible on LinkedIn is similar to that provided by Facebook but the site has a more formal and professional feel.
©Reach Further 2012www.reachfurther.com
GOOGLE+
• Google+ is the new social network from Google.• It works in a very similar way to Facebook.
Integrates very well with other Google products like Google docs.
• Google+ also has a built-in video conferencing tool called 'hangouts' enabling people to have a face to face conversation online.
©Reach Further 2012www.reachfurther.com
• Pinterest is a new social network. Users create boards with 'pins' pinning images that are from different places on the internet and point to useful content.
• Others can ‘like’, ‘tweet’ or 'repin' the images they like onto their own boards, creating trends which draw traffic.
• Boards can be created on any theme. • Users are encouraged to follow boards on topics of
interest to them.• Amplification to other channels is easy and built in.
©Reach Further 2012www.reachfurther.com
like, vote, add, upload, embed, share, forward, invite, Digg, ping, subscribe,
follow, fan, tag, pin, friend1. Collate2. Share3. Aggregate4. Curate5. Create (that’s you bloggers!)6. Collaborate / Mash
SOCIAL CONTENT CREATION
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Date of Launch
Short Form Content
Long Form Content
2000 2012
Ease of Participation
Push Button Content & Curation
SOCIAL CONTENT CREATION
©Reach Further 2012www.reachfurther.com
reach engage amplify convert hold
Can people share YOUR Content?