Post on 01-Nov-2014
description
BeCommerce Figures & Trends 2012:ECOMMERCE IN BELGIUM
Patricia CeysensPresident of the Board of Directors
Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
2
BACK TO THE FUTUREThe future of shopping
1900 1950 2000
BACK TO THE FUTUREThe future of shopping
1900 1950 2000
BACK TO THE FUTUREThe future of shopping
1900 1950 2000
Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
6
Distance selling Profile Belgian company vs. Foreign company
7
Distance selling ProfileDistance sales vs. Traditional sales
8
Distance selling ProfilePure player vs. Multichannel player
9
Distance selling ProfileShare of distance selling in total turnover
10
The share of the distance selling in total business turnover is higher in the last two years
Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
11
Payment methodsPure players
12
Credit cards
Debit cards
Direct Banking
E-wallet
Mobile PaymentPrepaid Cards /
Vouchers
Payment methodsAll distance sellers
13
Credit cards
Debit cards
Direct Banking
E-wallet
Mobile PaymentPrepaid Cards /
Vouchers
Payment methodsAverage amount per order
14
Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
15
Delivery methodsDelivery to the end user
16
Increase in delivery by private transport services
Delivery methodsLogistics service provider
17
2 out of 3 distance sellers has Bpost as a logistics
service provider
Delivery methodsTime slot delivery
18
Time slot delivery methods are still emerging
Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
20
Communication mixAll distance sellers 2011
21
Social mediaAll distance sellers 2011
22
Facebook is the most important social media for 50% of the distance sellers.
Facebook commerceAll distance sellers 2011
23
28% of all distance sellers are already engaged in Facebook commerce.
Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
24
OpinionsThe Belgian distance selling market will continue to grow
in the next 2 years
25
OpinionsThe competition with foreign distance selling companies
will increase in the next 2 years
26
OpinionsThe internet will become the main ordering method in the
next 2 years
27
OpinionsThe Belgian legislation prevents the growth of my distance
selling activities
28
Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
29
Top productsYear Over Year
30
TOP 5 is: (1) Electronics, (2) Home & garden, (3) Clothing, (4) Entertainment (5) Hard & software
Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
31
NEW since 2011
Mobile commerce Reasons not to start with mobile commerce
32
Engaged in mobile commerce?
15% does M-commerce, 50% is planning to
Period to start with mobile commerce
Mobile commerce2011
33
Non-users mainly have other priorities
Mobile commerce Mobile application vs. Mobile website
34
Mobile commerce Supported Operating Systems for mobile application
35
When distance sellers are engaged in mobile commerce via a mobile application, iOS from
Apple is always supported.
Mobile commerce The share of mobile commerce in the total turnover of
distance selling 2011
36
The average amount (incl. VAT) per mobile selling order in 2011
Mobile commerce is already 2,6% of the total turnover of distance sellers.
The share (%) of orders placed by mobile commerce in the total number of orders
placed by distance selling 2011.
2,7%
Mobile commerce Top products
37
Mobile commerce Reason to start with mobile commerce
38
M-commerce is expected to generate additional e-business
Mobile commerce IT development & Results
39
Internal vs External IT development
Results of mobile commerce are satisfying
Inhoud
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
40
EUROPA
= ,
Employment Needed profiles
42
53,5% of the distance sellers has plans to hire new employees this year, mainly online
marketeers.
43
Patricia CeysensPresident of the Board of Directors
patricia.ceysens@becommerce.betwitter.com/becommerce
www.becommerce.be
Questions?