BeCommerce Xmas Trends 2016
11
Xmas 2016 November 25, 2016
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Transcript of BeCommerce Xmas Trends 2016
Xmas 2016
November 25, 2016
Content
Introduction
Turnover
Top reasons to buy
Top products
2
3
» Research objectives Study of turnover in e-commerce during the holiday season
» Method
• Online quantitative survey • Respondents from the BeCommerce database
• 726 valid e-mail addresses • Target group: Belgian e-commerce organizations • Together they represent about 82% of the Belgian e-commerce market
Introduction
Content
Introduction
Turnover
Top reasons to buy
Top products
4
Turnover Expectations
5
What percentage of your total annual online turnover did you expect to achieve during the festive season of 2016?
Expected Sales during the festive season
22,3% € 8,7 billion
Budget 2016
€ 1,9 billion
Turnover Periods
6
What percentage of the total year sales do you expect realize during Black Friday/Cyber Monday, St-Nicholas and the Christmas period 2016?
Sales during the festive season
9,35%
Budget 2016 Black Friday & Cyber Monday (25 -28 nov )
2.5% St. Nicholas period (1 – 5 dec)
8.2% Christmas period (10 – 24 dec)
Boxing Day (26 dec)
2.25%
22.3% Total
Content
Introduction
Turnover
Top reasons to buy
Top products
7
8
What are the most important reasons for e-shoppers to buy online during the Festive Season? Top products
25,3%
28,6%
40,8%
49,7%
51,2%
68,30%
72,60%
Wider range
Prevents shopping stress
Saving money
It's always opened
It does not take much time
To avoid the crowds
It's easy
Top reasons
Content
Introduction
Turnover
Top reasons for e-shoppers
Top products
9
Content
10
13,30%
17,50%
24,50%
30,40%
35,20%
Decoration
Multimedia
Fashion & Accessories
Food & Drinks
Health & Beauty
Top products
What do you expect to be the top products for e-shoppers to buy online during the Festive Season?
Patricia Ceysens President of the Board of Directors
twitter.com/ceysens www.becommerce.be
Contact
Carine Moitier Director BeCommerce
twitter.com/cmoitier www.becommerce.be
