HOW TO BECOME A GLOBAL SUPERSTAR

Dr. Andrea Pennington www.MakeYourMarkGlobal.com

Publishing Web Platforms Speaking Podcasting Television

EXPAND YOUR BRAND REACH

5 KEY ELEMENTS OF SUCCESSFUL BRANDS

Clear value proposition = what you give in exchange for their time & attention

Well defined niche = your target audience

Compelling brand slogan

Engaging portrait photo

Cohesive graphic style

THE VALUE OF PERSONAL STORY

PERSONAL BENEFITS

Increased self-confidence & ease

Better bonding & connection with others

Improved self-acceptance & peace of mind

Exposure ~ Credibility ~ Relatability

PROFESSIONAL BENEFITS

More speaking engagements & media bookings

More clients with greater loyalty & engagement

Spinoffs: courses, workshops, seminars

2x Olympic Finalist World Cup Moguls Champion

ANJA BOLBJERG

The power of an invitation or suggestion to do something beats Jante every time for me.

It's like a stamp of validation that you have something worth sharing.”

“About the Jantelov, it is something I have to fight every time I put myself out there, but I refuse to let that stop me from going out there and saying yes to doing a TED talk or write a book or do a video.

So I go for it and deal with it and learn from it each and every time :-)

GEGGA BÍRGÍS

Author, Artist, Midwife

BITTA R. WIESE

Author, TFT Trainer, Therapist

250K views in 8 months

DEFINE YOUR X-FACTOR

What makes you unique?

Your Personality

Your X-Factor

Your Character Strengths

Your Special Talents

What do you stand for?

YOUR BRAND IDENTITY

Outline your MVPs.

Your Mission

Your Passion

Your Values

RS

VP

- The RSVP Method -

DESCRIBE YOUR DELIVERABLES

Results

Value

Success

Proposition

PRACTICE YOUR ELEVATOR PITCH

Website

Your url should tie to your brand or full name

Include a tag line in the banner or site description

Submit a sitemap to Google

Add Google analytics

Consider heatmaps

YOUR ONLINE PLATFORM

Website

SEO: keywords, meta tags & descriptions

List your business with Google Maps for local search visibility

Create audio & video content

YOUR ONLINE PLATFORM

BLOG, VLOG & PODCAST

Prestige

Connection

Authority

Credibility

BLOG, VLOG & PODCAST

Inbound links

10X ROI

Visibility

More optins

Social Media Consistency

Facebook

YouTube

Linkedin

Twitter

Pinterest Instagram

PUBLISHING YOUR PERSONAL STORY

Print Book

Co-author

E-book

Single Author

WRITE YOUR PERSONAL STORY

Summarize practical takeaway advice or guidance

Transformation from one state to another

Techniques used along the way

Lessons learned along the way

Develop a Story Arc: Beginning ~ Middle ~ End

PUBLISH YOUR PERSONAL STORY THIS YEAR!Co-author a book this year!

Become a published author among your peers

Contribute a story that connects withthe reader instantly & on multiple levels

Get your writing proof-read & edited by a professional

Receive 20 printed copies of the book

Receive a digital copy to sell online on your site

Promote the book with the other contributorsin an online promotional ‘book tour’

Dr. Andrea Pennington Andrea@AndreaPennington.com

+33 6 12 74 77 09

www.AndreaPennington.com www.MakeYourMarkGlobal.com

Personal branding Content development

Media production and publishing

Q&A