Be Heard!Growing Your Nonprofit’s Online Audience
Andrew LittlefieldNonprofit Fundraising Marketer at WeDidIt@FSUAndrew@WeDidItNYC
Ernest BarbaricDigital Marketing Strategist
@ebarbaricernestbarbaric.com
Part 1. Growing Your Email List (The Right Way)
Part 2. Growing The Size of Your Social Media Audience
Part 3. Case Study – Stonewall’s #NoBystander Pledge
Building anAudience
=DigitalFundraising
DigitalMarketing
Email – 56%
Facebook – 25%Website – 10%Search – 5%
Twitter – 3%
Other – 1%
Part 1. Growing Your Email List (The Right Way)
Website Conversions
Open the door for future communications
4 Strategies
Pledges
Drip Campaigns
Just Ask!
Content Offers
The Path of Least Resistance
4 Strategies
Pledges
4 Strategies Drip Campaigns
“Reduce Your Carbon Footprint by 10% in 1 Week”
Email 1: Take shorter showers
Email 2: Public transit tips
Email 3: Unplug chargers and appliances
Email 4: Stay cool without A/C
Email 5: Earth-friendly diets
Drip Campaigns
Must Provide Value
Should Be Automated
Deliver on Your Promise
4 StrategiesContent Offers
“Download the Teacher’s Guide to a Bully-Free Classroom”
Content Offers
E-Books
Spreadsheets
Checklists
Reports
4 Strategies
Just Ask!
Use a Strong Call-to-Action
Matt HorwoodStonewall | #NoBystanders Pledge
Special Private Q&A
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Fundraising tools for data hungry fundraisers.