Be Heard!Growing Your Nonprofit’s Online Audience

Andrew LittlefieldNonprofit Fundraising Marketer at WeDidIt@FSUAndrew@WeDidItNYC

Ernest BarbaricDigital Marketing Strategist

@ebarbaricernestbarbaric.com

#BeHeardNGO

Part 1. Growing Your Email List (The Right Way)

Part 2. Growing The Size of Your Social Media Audience

Part 3. Case Study – Stonewall’s #NoBystander Pledge

Building anAudience

=DigitalFundraising

DigitalMarketing

Email – 56%

Facebook – 25%Website – 10%Search – 5%

Twitter – 3%

Other – 1%

Part 1. Growing Your Email List (The Right Way)

Website Conversions

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Open the door for future communications

4 Strategies

Pledges

Drip Campaigns

Just Ask!

Content Offers

The Path of Least Resistance

4 Strategies

Pledges

4 Strategies Drip Campaigns

“Reduce Your Carbon Footprint by 10% in 1 Week”

Email 1: Take shorter showers

Email 2: Public transit tips

Email 3: Unplug chargers and appliances

Email 4: Stay cool without A/C

Email 5: Earth-friendly diets

Drip Campaigns

Must Provide Value

Should Be Automated

Deliver on Your Promise

Drip Campaigns

4 StrategiesContent Offers

“Download the Teacher’s Guide to a Bully-Free Classroom”

Content Offers

E-Books

Spreadsheets

Checklists

Reports

4 Strategies

Just Ask!

Keys to Success

Use a Strong Call-to-Action

Placement

Goal Tracking

Matt HorwoodStonewall | #NoBystanders Pledge

Special Private Q&A

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Fundraising tools for data hungry fundraisers.