Using Sprout to Get Your Nonprofit's Message Out (In Tact)
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Presented by Peter Deitz Social Actions, founder www.socialactions.com webinar hosted by
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Slides from an NTEN webinar by the same name. Includes an introduction, \"What Are Widgets and Why Do They Matter,\" a nonprofit Sprout Gallery, screenshots of the Sprout user interface, and three tips on integrating Sprout in your nonprofit\'s work.
Transcript of Using Sprout to Get Your Nonprofit's Message Out (In Tact)
Presented by Peter DeitzSocial Actions, founder
www.socialactions.com
webinar hosted by
What are widgets and why do they matter?Sprout gallery: Five nonprofit widgets that use SproutSproutBuilder 101: How to create and promote a nonprofit widgetThree tips for integrating Sprout in your nonprofit’s work
and blogger based in Montreal, Quebec.
When I’m not consulting or blogging, I run a website called Social Actions.
Social Actions helps people find, support, and start their own peer-to-peer social change campaigns.
About Me
I am a micro-philanthropy consultant
Widgets help your nonprofit reach people where they are.
A widget is an online tool that permits a portion of one webpage to appear on other webpages. These appearances look exactly the same and can be updated from a single source.
“Widgets Are the Bumper Stickers of the Internet”
“Widgets are the keys to social networks. If you want to go where the world is, use widgets.” -Snipperoo.com
Fundraising Widgets
News Widgets
WeatherWidgets
AdvertisingWidgets
They allow you to have a presence where the people areThey permit individuals to demonstrate support for your organizationUnlike bumper stickers, they are dynamic and interactiveThey can pack a lot of information in a little spaceThey are cost effective way
SproutBuilder’s template for a “Cause” widget
Non-technical staff can create rich media widgetsOnce they are launched, you can update all of them from a single control panel.You can track where they appear and how people use them.
“This is far and away my favorite product
I've seen at DEMO, not just this year but
ever in the three years I've attended.”
-Marshall Kirkpatrick, ReadWriteWeb
Five nonprofit widgets that use Sprout
The Niapele Project
Every Human Has Rights
Nonprofit Technology Conference 2008
$40 for 40 Years of Fair Housing
KaTREEna Plantometer
“Page 1” “Page 2” “Page 3”
1) Find the widget
2) Read the request
3) Sign the petition
Note: This kind of functionality probably requires support from your tech department.
HomeAgenda
NTEN official blog
08NTC blog entries
Twitter feed (“tweets”)Flickr photo feedDoGooderTV Nonprofit Video Award
“We posted it on my personal blog, on our organization's blog, and the org website, and then sent out a mass email to our base to encourage them to visit these sites.
“On the blogs, we wrote more detailed posts alongside the Sprout to describe this specific fundraising drive.
“It took us 10 days to reach our goal.”
-Penelope Chester Niapele Project
Homepage About us Donate
Support us Blog
How to create and promote a nonprofit widget using Sprout
Step 1:
Step 2:
Flip between “pages” of your Sprout, including master foreground and background pages
Add components, such as a calendar, countdown clock, progress bar, news feed, video, images, or a third party plugins.
Editing text is as simple as using Microsoft Word.
Using the “properties” panel, you can change the text of a button, redirect the link, and setup click tracking.
The “projects” tab contains links to all of your active sprouts
After you “publish” changes, all of your active Sprouts will be updated.
These tips will help you get your nonprofit message out (in tact).
Widgets allow for seamless collaboration across organizations.
Ask bloggers to embed your widget in a post, or in their sidebar.
Identify several highly trafficked websites to feature your widget.
Ask supporters to post your widget on their social networking profiles
Tip #1 of 3
Line up partners to promote your Sprout(s)
Other orgs
Blogs
Highly trafficked
sites
Social Networks
Once you get the hang of creating Sprouts, you will want to create a widget per project. Since these widgets are easy to create, quick to update, and incredibly versatile, there’s no reason not to.
Tip #2 of 3
Make one widget for your nonprofit and one per project
Tip #3 of 3
Track your Sprouts and keep them updated
Long after you put your widgets into the world, they will need your attention. Treat your Sprout(s) as if they were the frontpage of your website, but broken into many pieces and distributed across the web.
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