Digital Engagement

Dave HarteBirmingham City UniversityBirmingham, UK

dave.harte@bcu.ac.uk@daveharte

Dave HarteBirmingham City UniversityBirmingham, UK

dave.harte@bcu.ac.uk@daveharte

Today

Familiarisation with platforms

Useful concepts

Case studies

10.00 Intro10.25 How to be a social reporter 10.35 Workshop task11.15 Break11:35 Understanding social media 12:35 Lunch

1:30 Writing Social Media guidelines 2:00 Understanding your network 2:30 Using Social Media to promote your

organisation - a case study 3:00 Break3:20 Social Media Surgery4.00 Finish

About me

Some context

Long before Web 1.0

Picture from: http://www.flickr.com/photos/mccormacka/6568982731/

Just before Web 1.0

Picture from: http://www.flickr.com/photos/smokey_blue/92346496/

Web 1.0

Picture from http://www.flickr.com/photos/andrein/6371408193/

What was Web 1.0?

Web pages linked to each otherStaticRead-onlySlow (by today’s standard) download speedsThe first dot com bubble A web of documents, a web of looking

Jennicam: 1996 - 2003

What is Web 2.0?

What is Web 2.0?

ConnectedSocialUser-generatedPersonalisedMobile servicesBlogging, networking, tagging

Social Network Sites

“allow individuals to: (1) construct a public or semi-public profile within a bounded system (2) articulate a list of other users with whom they share a connections(3) view and traverse their list of connections and those made by others within the system”

Boyd / Ellison (2007)

From broadcasting to sharing

Sharing is scary

Sharing today

Twitter (#SUDigiEngage)

Flickr (email: aid42just@photos.flickr.com #SUDigiEngage)

Slideshare

Posterous (http://digital-engagement.posterous.com/)

In groups, on your table:

What do we want from our Digital Engagement?

What are we scared of?

What can we / can’t we do?