BABY BOOMERS

4 MILLION born between 1946-

1961.

Cohort Year of birthThe Builders c1912 to 1946Baby boomers #1 c1946 to 1954Baby boomers #2 c1955 to 1963Generation X c1964 to 1979Generation Y c1980 to 1999Generation Z c1999 to Present

A Baby boomer is someone who was born during a period of increased birth rates, or Baby boom, and the term is particularly applied to the those born during the post-World War II period of increased birth rates.

1949

Prosperity Period: The 1950s

The Lucky Country

75,000 marriages

compared to only 7428 divorces

The great Australian Dream…

Period of Activism and Change

Conservative vs. Liberal

Conservative:• Fearful of change• Fearful of radicals• Focused on economic gains• Golden Era• Keep their wealth/prosperity• Hierarchy of power

Liberal:• Promote continuous change• Promote popular opinion change• Break down hierarchies of power• Question “norms” of society• Individual freedoms

50s 60s