Baby Boomers – The New Entrepreneurs

Brett McFall - Baby Boomers

According to HSBC research into retirement trends, Australians expect their savings to last just 11 out of 21 years in retirement, even if they reduce their living expenses by up to one third.

These are not great statistics

for the large amount of

baby boomers hitting

retirement age;

many are now looking

for ways other than

national

superannuation to

make sure they have

enough to see them

through post-

employment.

Brett McFall, internet marketing

expert & best-selling author,

has definitely noticed an

increase in over 60’s

showing interest in learning

how to make money

online. In fact, to cope with

demand, he's just opened

Australia's first school of

internet marketing.

http://brettmcfall.com/

"I've definitely seen a change in my clientele

recently," says McFall. "More baby

boomers are coming through my door

deciding that a second income is going to be

necessary to get them through retirement

comfortably.

Brett McFall

They realise that inadequate

planning, a preference for

short-term saving, and

an underestimation of the

cost requirements in later

life has meant they are

going to have a shortfall if

they don't start looking at

alternative streams of

revenue.”

Brett McFall

Brett McFall

McFall is really enjoying working

with this demographic.

"This over sixty market is

great to work with.

They're not afraid of hard

work and they are happy

to follow a formula to get

results. We're seeing a lot

of them doing really well

at what we teach.

They really understand the concept of starting up

something which you only have to create

once and which generates anything from

$50 to $5000 extra a week, depending on

how much effort and time they want to put

into it.

Brett McFall

Brett McFall

One of his favourite

students, a

grandmother in her

late fifties, Judi

Jaques makes

anywhere from

$9000 - $29000 a

month and had no

internet or marketing

experience previous

to attending a course.

"I just taught her how to find

hot niche markets and

how to set up simple little

websites that give that

market the product it's

looking for - especially

ones that revolve around

information. It cost her

very little and she

outsourced the majority of

the work."

Brett McFall

McFall says Judi’s results are

exceptional, but some

people just learn how to

increase their revenue by

around $50 -$100 a

week and this helps

them significantly to go

from struggling to

comfortable in

retirement.

Brett McFall

"That extra $100 a week

can mean groceries

are covered and

super will cover the

rest. It's so

rewarding being able

to help them find

that security."

Brett McFall

Brett McFall

McFall, author of How to make money while you

sleep has shared the stage with the likes of

Donald Trump, Richard Branson and Tony

Robbins. These renowned international

business speakers often use him as their

'internet guy' as he went from earning

$35,000 a year to over $500,000 when he

figured out the ins and outs of online

marketing.

Brett McFall

Not bad for a business

where he sets

something up once

and leaves it to

generate profit.

Brett McFall

"I'm so pleased we're seeing this increase in older

people realising the internet is a really

low-risk way to make money. I've been

speaking about this for a long time but

previously people thought internet

marketing just sounded like a scam.

It's certainly not a get-rich-quick scheme where

you don't have to do anything. It does take

some work, but the rewards can be huge

and can reduce financial worries in

retirement significantly."

Brett McFall

About Brett McFall

Brett McFall makes online

business easy and

fun. He’s the founder

of the Online

Marketing Centre,

Australia’s first school

of internet marketing.

Brett McFall

LIVE Classes are run weekly to

show people (in

particular the baby

boomer generation) the

ins and outs of starting an

online business. For more

information, Visit

http://www.brettmcfal

l.com/

References

News.com.au -

http://www.news.com.au/finance/superannuati

on/theres-still-time-for-baby-boomers-to-cash-

in-on-their-superannuation/story-e6frfmdi-

1227172922436

http://www.news.com.au/finance/superannuation/bab

y-boomers-to-work-into-80s/story-e6frfmdi-

1226769073673

HSBC

http://www.about.hsbc.com.au/news-and-

media/australians-face-a-13-year-shortfall-

in-retirement-funding-hsbc-research

Thank You!