Baby Boomers Y Gen X
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Transcript of Baby Boomers Y Gen X
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GENERATIONSDiseño y producción
de medios interactivos
Tania Quintana: A00998737Valeria Flores: A00811527
Ing. Marco Cobarrubias
Tecnológico de Monterrey, Campus Saltillo
26 – Octubre– 2015
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BABY BOOMERS
(1945 – 1964)
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50 – 69 años
13% de los mexicanos
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workaholicsMillennials-mentores
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Cambio del modelo familiar
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Social Media
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3.7% citas online
70% está en Facebook
34% en YouTube
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74% tiene un iPhone,Smartphone o Tablet.
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Marketing Digital
Segmentar
Facilidad y seguridad
Canal óptimo
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Empatía, atención
Información del producto
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GEN X
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Working women
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Internet
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Social Media
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GRACIAS
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ReferenciasCajal, M. (2014). Millennials, generación x, baby boomers: ¿cómo se comportan online? De http://www.mabelcajal.com/2014/12/millennials-generacion-x-baby-boomers-como-se-comportan-online.html/
Gen X and boomer consumers on their preferred digital. (2015) De http://www.adweek.com/news/technology/infographic-here-are-devices-your-target-audience-using-164026