Automotive Social Media Workshop

Post on 12-Sep-2014

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Social Media workshop about leveraging Facebook, YouTube and twitter for your dealership.

Transcript of Automotive Social Media Workshop

Social Media

• Website

Big thoughts and small actions make a difference

Things to think about (and do) this year

Three Things

Invest

Plan

Manage

SocialMention.com

Google.com/Alerts

Blogpulse.com/Trends

Pipes.Yahoo.com/Pipes

Feed My Inbox

Connectivity Cycle

What is it all about?

Building Trust

Sharing Content

Audience Interaction

Personal Pages

Business Pages

Like

Much lower opt-in threshold… customer data is already in Facebook

Vs.

Recap Like Feature Community Building Social CRM

What is it all about?

Create

Publish

Promote

Track

82% Marketshare

Increase Mileage

Recap Educate Enlighten Entertain

What is it all about?

Connectivity

Content Delivery

Real-time updating

#1 Tool

Recap Content Context Conversation

Reputation

10,000+ Fans

92+ Reviews

Recap Community Controls Plan, Work, Measure, Respond Never Underestimate Someone

One More Thing

Todd L SmithChief Executive OfficerActivEngage321-441-7700todd@activengage.comTwitter.com/activengage