Automotive Social Media Workshop

43
Social Media
  • date post

    12-Sep-2014
  • Category

    Automotive

  • view

    652
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    0

description

Social Media workshop about leveraging Facebook, YouTube and twitter for your dealership.

Transcript of Automotive Social Media Workshop

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Social Media

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• Website

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Big thoughts and small actions make a difference

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Things to think about (and do) this year

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Three Things

Invest

Plan

Manage

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SocialMention.com

Google.com/Alerts

Blogpulse.com/Trends

Pipes.Yahoo.com/Pipes

Feed My Inbox

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Connectivity Cycle

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What is it all about?

Building Trust

Sharing Content

Audience Interaction

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Personal Pages

Business Pages

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Like

Much lower opt-in threshold… customer data is already in Facebook

Vs.

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Recap Like Feature Community Building Social CRM

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What is it all about?

Create

Publish

Promote

Track

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82% Marketshare

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Increase Mileage

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Recap Educate Enlighten Entertain

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What is it all about?

Connectivity

Content Delivery

Real-time updating

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#1 Tool

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Recap Content Context Conversation

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Reputation

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10,000+ Fans

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92+ Reviews

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Recap Community Controls Plan, Work, Measure, Respond Never Underestimate Someone

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One More Thing

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Todd L SmithChief Executive [email protected]/activengage