WelcomePeople’s History Museum24 March 2010

12.45 Industrial Powerhouse Update

13.00 Update from ERIH

13.05 Lunch

13.50 Tour of People’s History Museum

14.30 Why marketing alone is not enough: StrategicDevelopment of the IP product – James Rebanks

14.45 Ideas on how industrial heritage might be developed – Metaphor

15.00 Workshops

15.30 Workshop Feedback

16.00 Thank you and close

OUR NEWS

££££££’s - £1.6m People

WHAT HAVE WE DONE?

www.industrialpowerhouse.co.uk

E-newslettersRegular communication with the IP consumer database, sharing news and events in the Northwest.

Literature

WHAT HAVE WE DONE?

Partner campaigns Visit Lancashire’s Heritage

Revealed MMC Classic Weekender

Visit Chester and Cheshire Elizabeth Gaskell Bicentenary

WHERE HAVE WE BEEN?Great Days Out Fair

Bolton Arena

Who Do You Think You Are Live!Olympia, London

WHERE HAVE WE BEEN?Best of Britain and Ireland

Olympia, London

OUR PERFORMANCE

Online visitors – 1000 unique visitors per month

Database – 6000 contacts

Press and PR – AVE £88k

Make the most out of trails

Genealogy

Joining items of interest together

Attraction of the month

Email contact every two months

Who are IP’s audience and where are they from

WHAT YOU TOLD US LAST TIME

OUR PLANSReview the Industrial Powerhouse brand

Dynamic content Specialist sections Itinerary planning Food and drink Online booking

OUR PLANSImprove the website

We want to add sections to display up to the minute news and events

Waterways Sport

OUR PLANSDevelop new themes

Grow new markets

Genealogy

Education

Groups

Audio trails, visual augmentation

Rich media

Smart phone apps

OUR PLANSAdopt new technology

read all about it – your news Tweet, face book, web, newsletters, print

WHAT WE NEED FROM YOU

info@industrialpowerhouse.co.uk

Your news and events

Feed up to your tourist board so they can add to the DMS

Remind them its for Industrial Powerhouse

Cheshire k.blythe@visitchesterandcheshire.co.uk

Cumbria : jwalsh@cumbriatourism.org

Greater Manchester ; info@industrialpowerhouse.co.uk

Lancashire : acolgan@lbtbltd.com

Liverpool City Region attractions: terri.harrison@merseyside.org.uk

YOUR CONTACTS