Attractions forum presentation 10
15
Welcome People’s History Museum 24 March 2010
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Transcript of Attractions forum presentation 10
WelcomePeople’s History Museum24 March 2010
12.45 Industrial Powerhouse Update
13.00 Update from ERIH
13.05 Lunch
13.50 Tour of People’s History Museum
14.30 Why marketing alone is not enough: StrategicDevelopment of the IP product – James Rebanks
14.45 Ideas on how industrial heritage might be developed – Metaphor
15.00 Workshops
15.30 Workshop Feedback
16.00 Thank you and close
OUR NEWS
££££££’s - £1.6m People
WHAT HAVE WE DONE?
www.industrialpowerhouse.co.uk
E-newslettersRegular communication with the IP consumer database, sharing news and events in the Northwest.
Literature
WHAT HAVE WE DONE?
Partner campaigns Visit Lancashire’s Heritage
Revealed MMC Classic Weekender
Visit Chester and Cheshire Elizabeth Gaskell Bicentenary
WHERE HAVE WE BEEN?Great Days Out Fair
Bolton Arena
Who Do You Think You Are Live!Olympia, London
WHERE HAVE WE BEEN?Best of Britain and Ireland
Olympia, London
OUR PERFORMANCE
Online visitors – 1000 unique visitors per month
Database – 6000 contacts
Press and PR – AVE £88k
Make the most out of trails
Genealogy
Joining items of interest together
Attraction of the month
Email contact every two months
Who are IP’s audience and where are they from
WHAT YOU TOLD US LAST TIME
OUR PLANSReview the Industrial Powerhouse brand
Dynamic content Specialist sections Itinerary planning Food and drink Online booking
OUR PLANSImprove the website
We want to add sections to display up to the minute news and events
Waterways Sport
OUR PLANSDevelop new themes
Grow new markets
Genealogy
Education
Groups
Audio trails, visual augmentation
Rich media
Smart phone apps
OUR PLANSAdopt new technology
read all about it – your news Tweet, face book, web, newsletters, print
WHAT WE NEED FROM YOU
Your news and events
Feed up to your tourist board so they can add to the DMS
Remind them its for Industrial Powerhouse
Cheshire [email protected]
Cumbria : [email protected]
Greater Manchester ; [email protected]
Lancashire : [email protected]
Liverpool City Region attractions: [email protected]
YOUR CONTACTS
