Post on 27-Sep-2015
description
SALES PROMOTION
GUIDED BY:-
DR. MAHESWAR SAHOO
PRSENTED BY:-
ROJALIN SAMALSATYABRAT SHOOASWINI KU. BHUYAN
MARKETINGMarketingiscommunicatingthe value of a
product, service tocustomers, for
the purpose of promoting or selling that
product, service.
MARKETING MANAGEMENT Marketing managementis the organizational discipline which focuses on the practical application ofmarketingorientation, techniques and methods inside enterprises and organization and on the management of a firm's marketing resources and activities.
objectivesIncrease Sales
Rewarding loyal customers
Generating trials among new customers
Develop new sales leadscont
Build customer database
Generate publicity
Move excess stock