SALES PROMOTION

GUIDED BY:-

DR. MAHESWAR SAHOO

PRSENTED BY:-

ROJALIN SAMALSATYABRAT SHOOASWINI KU. BHUYAN

MARKETINGMarketingiscommunicatingthe value of a

product, service tocustomers, for

the purpose of promoting or selling that

product, service.

MARKETING MANAGEMENT Marketing managementis the organizational discipline which focuses on the practical application ofmarketingorientation, techniques and methods inside enterprises and organization and on the management of a firm's marketing resources and activities.

objectivesIncrease Sales

Rewarding loyal customers

Generating trials among new customers

Develop new sales leadscont

Build customer database

Generate publicity

Move excess stock