Post on 16-Apr-2017
© 2010 IBM Corporation
Yves Van Seters – External Communications & Media Relations IBM BeLux
Social Media In need of assistants
© 2010 IBM Corporation2
Agenda
Social Media
Social Media in day2day business
Social Business
Social Ice
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Inventory Check
Uses LinkedIn / Xing / PlaxoUses Flickr / PicasaUses Delicious / Digg / ...Reads blogs?Reacts on a blog?Has a blog?Uses RSS-feed readersUses Instant messagingHas no idea what Instant messaging isUses VOIP
Uses this in Day to Day Business ?
Has a SmartPhone/BB/iPhoneHas a Hotmail / Gmail / Yahoo AccountLooked something up with Yahoo?Looked something up with Google?Looked something up with Ask?Looked something up on Wikipedia?Contributed to Wikipedia?Uses review sitesContributes to a review site Has a Facebook accountHas a Twitter account
WHO
© 2010 IBM Corporation4
“Social Media describes the online technologies and practices that people use to share content, opinions,
insights, experiences, perspectives and media.”
Ironic Source: http://en.wikipedia.org/wiki/Social_media
Social Media is … Editable
Popular
Conversation
Fast
Emotional
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Statement :
Social Media is a hype !
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Why do people participate?
To have a dialogue and be a “part”
To meet and share information – to have fun
To learn from an expert’s ideas and opinions
To provide their opinions and wisdom
To get the inside scoop
To tell a company what they like – and what they don’t
To see the experience of the people who bought it, tried it, read it, made it, or visited it first
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Face Gucci ?
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So, it’s about
Marketing &
Communications
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The Communications Dilemma
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The Fiesta Movement
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The Fiesta Movement - Results
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843.931 people like this page….
2286 people follow this tweet stream
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The most trusted providers of information today are
“not institutions.”
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They are
“other people like you & me.”
© 2010 IBM Corporation17
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Publish a blogPublish your own Web pagesUpload video you created Upload audio/music you createdWrite articles or stories and post them
Post ratings/reviews of products/servicesComment on someone else’s blogContribute to online forumsContribute to/edit articles in a wiki
Use RSS feedsAdd “tags” to Web pages or photos“Vote” for Web sites online
Maintain profile on a social networking siteVisit social networking sites
Read blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings/reviews
None of the above
The Social Technographics® Ladder
Model Audience propensity to use social media in business decision making/adoption activity
© 2010 IBM Corporation18
The Social Technographics® ladder of business buyersUS
adults*B2B
buyers+
21% 43%
37% 58%
19% 48%
35% 55%
69% 91%
25% 5%
Creators
Critics
Collectors
Joiners
Spectators
Inactives
*Source: Forrester's North American Media & Marketing Online Survey, Q2 2008, 5,002 respondents
+Source: Forrester global survey of business decision makers and influencers, Q4 2008, 1217 respondents
Groups include people participating in at least one activities while working on behalf of their businesses.
© 2010 IBM Corporation19
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Social Media Adagio
LISTEN LEARN
CONTRIBUTE SHARE
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Real Simple Syndication is an easy way to both provide relevant (corporate) information to your stakeholders as well as collect and organise relevant
content for yourself.
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RSS readersD
ESK
TOP
WEB
-BA
SED
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Social Media Adagio
LISTEN LEARN
CONTRIBUTE SHARE
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Basic Tools
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Twitter: “a free social messaging utility for staying connected in real-time.”
send and read updates (tweets).–text-based posts of up to 140 characters.
Twitter is sometimes described as the "SMS of the Internet”
© 2010 IBM Corporation
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What is LinkedIn?
LinkedIn is a social media business networking site.
Today there are over 50 million LinkedIn members
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Who uses LinkedIn?
Professionals are using LinkedIn to connect professionals and businesses.
Businesses are using LinkedIn to connect to their customers, and thereby extend their brand presence.
LinkedIn spans:– 170 industries. – 200 countries.
• >50% members are outside U.S.
© 2010 IBM Corporation40
ONLINE SUCCESS =
Focus
Activity
Network
Reputation
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Only if you have something to say, people will listen…Assistants Day 2010
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Social Business
New Technologies(always on)
Personal Contact(you and me)
BusinessPrivate Social Business
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Proposition1 :
The separation between work and private life can go into the trashcan.
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Proposition 2:
“Hi, sick 2day, l8er :-s”; it can
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The Bar, The Backyard BBQ & The Office
IMPACT
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Propostion 2:
Digital communication is at the expense of personal attention
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Business and Social Networks
© 2010 IBM Corporation48
New Social Business Etiquette ?
Eti·quet·te (noun) : the set of rules or customs which control accepted behavior in particular social groups or social situations (Cambridge Dictionary)
Etiquette: make sure that people feel comfortable and at ease so their and your qualities can be brought to attention (Erasmus, 1530)
Core of etiquette is care for others and the pursue of equality. If we can empathize than, we can turn the situation in our advantage
“Directive, not a law” or “advice, not a rule”
© 2010 IBM Corporation49
Y
Questions ?
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Yves Van SetersExternal Communications & Media relations Belgium & Luxembourg
Av.du Bourgetlaan 42B-1130 BRUSSELSBELGIUM
T: +32(0)2-225 21 11M:+32(0)478-27 10 33E: yvanseters@be.ibm.com
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@YvesVS
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