Post on 03-May-2018
WHYGUATEMALA?- YoungestandmoresteadyeconomyinCentral-America.- Sustainedandconsistentgrowthoverthelast10years- ItplaysaleadershiproleinCentralAmericalikeT&TintheCaribbean- Bigenoughandsmallenough- +200,00SME’s- Becauseisayoungemergingeconomyithasattractedmanyglobaland
regionalplayerssuchasWalmart,AmericaMovil,Bancolombia,Bimbo,Coca-Cola,Banco Azteca,Tigo,Telefonica
- Verystrongyetverytraditionallocalprivatesector
Population:15.5millionGDP(PPP):$81.8billion/3.5%growth2.8%5-yearcompoundannualgrowth$5,282GDPpercapitaUnemployment:2.8%Inflation(CPI):4.3%FDIInflow:$1.3billionCurrency Quetzal1U$=Q7.58
Population:1.3millionGDP(PPP):$27.5billion/1.6%growth-0.8%5-yearcompoundannualgrowth$20,438GDPpercapitaUnemployment:6.6%Inflation(CPI):5.2%FDIInflow:$1.7billionCurrency TTDollar1U$=Q6.38
Guatemala Trinidad&Tobago
Source:IndexofEconomicfreedom2015http://www.heritage.org/index/country/guatemala
https://www.cia.gov/library/publications/the-world-factbook/geos/gt.html
Nearly31.7%ofthecountry’speopleisilliterate
http://www.ghrc-usa.org/Publications/factsheet_education.pdf
Education inGuatemala
Tertiary Education inGuatemala1.8%ofpopulation (291kenrolledintertiary education,out ofwhich only 6.4%graduate.60%atthe public sector
6.4%
Theacademicdivideishuge,thereforetheopportunityaswell.Isayoungunderservedcountry
Major Players:(Local)
http://education.stateuniversity.com/pages/570/Guatemala-HIGHER-EDUCATION.html
RangecostofaMasterU$2,500– U$5,000
Lok Jack’sObjectivesforGuatemala
ü AcademicDiversityü RiskMitigationü Marketdiversificationü Accesstonewmarketsandglobalcompaniesü Accreditationü ToCreateamagnetfortalentacquisitionü ToConnectCaribbeanwithLatinAmerica
Lok Jack’sStrategyinGuatemala
a) EnterthemarketwiththedifferentiatedMasterofSmallandMediumEnterpriseManagement;raisingawarenessoftheschoolandtheprogramme throughstrategicalliancesanddigitalmarketingandevents.
b) B2Bapproachtoglobalandbigcompaniesforspecifictrainingandin-company/customised interventionsbothfortheiremployeesandtheirSMEsuppliers(whereapply)
c) InnovationandDigitalMarketingasSchool’sPillars
d) OtherInitiatives
1.B 2SME
2.B 2G
- AccesstoCentralAmerica- AccesstoSMEs
- AccesstoGlobalAccounts
Walmart
AmericaMobil(Claro)
BAC(WIP)
Retail
Telecomm
RegionalBank
ReputationalCapital
ü Corporateü SMEs
Lok Jack’sStrategyinGuatemala
a) EnterthemarketwiththedifferentiatedMasterofSmallandMediumEnterpriseManagement;raisingawarenessoftheschoolandtheprogramme throughstrategicalliancesanddigitalmarketingandevents.
ü SignedMoUü OfficeSpaceandServicesü TrainingFacilitiesü AccesstotheirDatabaseü Participationintheireventsü Participationintheirmediachannels
ü DataExport Magazineü Agexport Hoy(DigitalNewsletter)
ü 50%ScholarshipAwardfortheExporteroftheYear
Aseriesofeventshavebeenheldtolaunchandpositiontheschool.Theseinitiativeshavegeneratedaprox.20leadsfortheMSMEMprogramme
ü MoU inprocessü OpendoorstoCentralAmerica,Mexico,SouthAmericaandtheUSmarketsü Training/LabsCalendarfor2015fora“AhandtogrowSMEprogramme”
ü 4paidworkshopsYTDü Walmart’s discountcodeforairfareandaccommodationforfacilitators
ü FocusonGuatemalaandCostaRicaü 50%ScholarshipAwardforSMEprovideroftheyearandSMEwomanofthe
yearü ParticipationinExpoWalmart (Feb24-26th 2015)ü In2weekstheschoolwillbepresentingtoWalmart thetheSMEdevelopment
programme
ü SpecialFinancingOptionfortheMSMEMProgrammeü JointeventswithSMEclientstopresenttheMSMEMprogrammeü Specialassignedagencytosupporttheschool’seffortsü50%ScholarshipAwardfortopSMEclientsofthebanküPotentialinternalInterventionforAgenciesManagers
ü LargestTelecommunicationCompanyinCentralAmericaü +3000employeesüOpendoorstoLATAMü StrategySessionconductedwiththeTopManagement(Feb17th’2015)
üMoU innegotiationprocesswiththeSMEBusinessUnitüCorporateandSMEs
ü MoU inprocessofbeingsigned.ü CentralAmericascopewithfocusonGuatemala,CostaRicaandElSalvadorü IT-basedworkshopsfortheMSMEMprogramme attheendofeach
trimesterü TheywillbedonationSAPlicensestotheprogramme andtotheschoolto
beabletodosimulationsandroleplaywiththeplatformü ScholarshipAwardfortopSMEclients.
LaunchofAdvisoryBoardinGuatemala
Ing.LuisGodoy– DirectorEjecutivodeAgexportLic.SilviaPenados– PresidentedeSolucion WebLic.MaríaTaboush – Empresaria– PresidentedeWSIlinkIng.Maria MercedesZaghi- DesarrollodeNegociosCampusTecLic.LuisFernandoAndrade– DirectorparaCentroamerica paralaEscueladeNegociosArthurLok JackChristopherLok Jack– GerentedeDesarrollodeNegociosdeAssociated Brands LimitedProf.MiguelCarrillo– DirectorEjecutivoEscueladeNegociosArthurLok Jack
• StrategyofAlliances• Inserttheschoolonthemainprivateandpublic
sectornetworks.• Mentorshiptostudents• ProgrammeContentreview(marketrelevance)• DesignthesupportecosystemforInnovation,
InternationalisationandGrowthfortheSMEs.• GuideandGuía ygestor withgovernment
relationship• FacilitatetheconnectionbetweenCentral
AmericaandtheCaribbean.• SupportonRecruitmentEvents.• Supportinthecretion ofInvestmentfundforHigh
potentialSMEs• SupportintheCreationoftheRegionalInnovation
Center (CAMandtheCaribbean).
MinisterDookeran VisittoGuatemalaforthesigningofthePartialScopeAgreementbetweenGuatemalaandTrinidad&Tobago
Dinnerhostbytheschoolwithkeystakeholders,advisoryboardmembers,mainpartnersandclients
Feb6th’2015
§ CEORoundtableEvent,co-hostedbyIDBandUWI-ALJGSBo Greatexposureopportunitytotheschoolo Target:25MediumSizeCompany’sCEOs(US$1MMminimumrevenue
peryear)o CostsmostlycoveredbyIDBo Focusoftheevent:InnovationforGrowtho Prof.Carrilloasfeaturespeakero Guatemalaofficeinchargeofallcommunications,marketingand
logisticsfortheevent.
Universities & InstitutesUniversidad Nacional, Costa RicaUniversidad Tecnica Nacional, Costa RicaUniversidad Landivar, GuatemalaCentral America Public Administration Institute
Chambers / AssociationsChamber of Commerce Costa RicaAMCHAM Costa RicaPROCOMER
MinistriesMinistry of Foreign TradeMinistry of Economy, Industry and CommerceMinistry of Public Education
Private SectorWALMART
International Funding AgenciesInter American Development Bank
MeetingsHeld with
Universidad Nacional de Costa Rica (UNA):Prof. Carrillo was the feature speaker at the II Round ofInternational Relations Forum. Following the conference,UWI-ALJGSB (T&T and GT) and the Universidad RafaelLandivar (from Guatemala) held strategic action planningmeeting on areas of collaboration.
Potential Areas of Collaboration:- Faculty Exchange- Students exchange- Joint Research- Joint Executive Education Courses- Potential Double degree ( Master if Institutional
Innovation)- Internship opportunities for ALJ GSB students (MBA
SEM, MIIE)- Other
All3entities(UWI-ALJGSB;UniversidadNacional deCostaRicaandUniversidadRafaelLandivar)areexpectedtosignaMemorandumofUnderstandingbeforecloseof2015
Chamber of Commerce of Costa Rica:Meeting held with Alonso Bolanos - ExecutiveDirector and Nestor Salazar - BusinessDevelopment Manager.
Potential Areas of Collaboration:- Webinars- Workshops/Labs (Growth Strategies, Turning
insights into business opportunities, socialmedia strategies, etc.)
- Master in Small and Medium EnterpriseManagemento Scholarships for their annual awarded
memberso Partial scholarships for their members
- Others
Initial proposal has been submitted for their reviewand we expect to execute some initiatives withthem Q1 2016.
PROCOMER (Exports promotion Office):Meeting held with Ministry of Foreign Trade withEricka Viquez, Coordinator Latin America, Mexicoand the Caribbean Affairs yielded a panoramicknowledge sharing of the growth areas of CostaRica.
We were guided by the Ministry of Foreign Tradeto meet with Ms. Lila Johnson, Foreign TradeOffice Coordinator - PROCOMER and AlexanderRoman - Manager of the Commercial Offices in theCaribbean (Dom. Rep and T&T).
Potential Areas of Collaboration:- Commercial Missions- Master in Small and Medium Enterprise
Managemento Scholarships for their annual awarded
memberso Partial scholarships for their members
- Others
Ministry of Economy, Industry and Commerce:
Meeting held with Ms. Jeannina Dinarte –Vice-Minister of Economy, Industry andCommerce and Ms. Laura Lopez Salazar -Director of SME Development.
Potential Areas of Collaboration:- Master in Small and Medium Enterprise
Management in collaboration with theChamber of Commerceo Partial scholarships for their members
- Clusters Studies- Vendor Development Programme in
collaboration with PROCOMER- Others
AMCHAM Costa Rica:
Meeting held with Alberto Arguedas - Executive DirectorAMCHAM Costa Rican Chamber of Commerce and Ms. MaylRamirez - Assistant Manager - AMCHAM Costa Rican Chamber ofCommerce.
Potential Areas of Collaboration:- ALJGSB to become member of AMCHAM Costa Rica- Master in Small and Medium Enterprise Management in
collaboration with the Chamber of Commerceo Partial scholarships for their members
- Webinars- Workshops/Labs (Growth Strategies, Turning insights into business
opportunities, social media strategies, etc.)- Vendor Development Programme- Internship for our students- Others
Universidad Tecnica Nacional Costa Rica:Meeting held with members of the Academic Committee:
- Katalina Perera,VicePresidentofTeaching- FranciscoRomero,VicePresidentofResearch- GermanRudín RepresentofVicepresidentofsocialaction
(extensioninspanish)- PedroAvendaño,RepresentandassistantofVicepresident
ofteaching- JorgeEspinoza,CoordinatorofCEDEMIPYME(Centroparael
Desarrollo de las Micro,Pequeñas yMedianas Empresas)
Potential Areas of Collaboration:- Faculty Development Programme
o Scholarship for some of their Faculty to enroll in ourMSMEM and MBA SEM programmes.
- Student exchanges- Internship opportunities for their students in T&T and for
ours in CR- BIzbooster as benchmark of their business incubator- SME Executive development programme for banks- Others
UWI-ALJGSB and Universidad Tecnica Nacional are expected tosign a Memorandum of Understanding.
Potential Areas of Collaboration:- Faculty Development Programme
o Scholarship for some of their Faculty toenroll in our academic and/orcertificate programmes
- Faculty Exchange- Special interest in the MSMEM programme
MeetingheldwithTheMinistryofEducationVice-chancellorandtheInt’lCollaborationteam
Ministry of Education in Costa Rica
IDB Central-America headquartersMeetingheldwithChristianSchneider,InvestmentOfficer- OpportunitiesfortheMajority.
Potential Areas of Collaboration- CEO Roundtable joint- event to be held in
Guatemala on Oct 23rd (ALJ-GSB-IDB-Kinesis)- Research funding for indigenous
entrepreneurship in Guatemala- Vendor development programme to include
SMEs in the Value chain of large andmultinational companies
IntermsofMedia,wehavebeenabletogenerateanequivalentofaprox U$10kinFreePressthroughMediaInterviews,Events,etc.
WiththedigitalstrategyandonlyinFBwehavebeenabletogenerateagoodfanbaseinashortperiodoftime.
WeareaimingforthedigitalplatformtobeourgreatestconversiontoolThroughrelevantContent,Engagement,Interconection.
ThedigitalstrategywascenteredontheprogrammeAndwillnowevolveTobecenteredinTheschool.
MainLearnings:
ü LowawarenessofT&T.Startwiththecountry,thecompanyand
thenyourproductorservice.
ü Identifyanicheandletyourvaluepropositionbedifferentandinnovative
ü Havealocalpartner/employee(thatcanreadandguidethroughtheculture)
ü Trialanderror..
ü Buildreputationandcredibilityamonginfluencers
ü Taketherisk,learnandre-adjust.