Applying Selling Techniques:The Coca-Cola Company

Product DevelopmentThe Coke company have a wide

range of products including

Product Promotion- Advertising

Product Promotion - Sponsorship

Product Promotion – Multiple Outlets

Product Promotion –Web Pagehttp://www.coca-cola.com.au/csol

/

Product niche focusTargeted promotion strategies eg

SMS messaging to 18-30 yr old generation

Product DifferentiationProduct features – different

bottles, cans, cups, etc

Product DifferentiationRecognised brand name, symbol,

logo and colour

Product pricingReduces prices for specific

promotional activities and supermarket sales

Product EnhancementDifferent coke products targeted

at specific market eg Classic Coke vs. Caffeine Free Coke

Product EnhancementImproved packaging