Applying Selling Techniques: The Coca-Cola Company

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Applying Selling Techniques: The Coca-Cola Company

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Applying Selling Techniques: The Coca-Cola Company. Product Development. The Coke company have a wide range of products including. Product Promotion- Advertising. Product Promotion - Sponsorship. Product Promotion – Multiple Outlets. Product Promotion –Web Page. - PowerPoint PPT Presentation

Transcript of Applying Selling Techniques: The Coca-Cola Company

Page 1: Applying Selling Techniques: The Coca-Cola Company

Applying Selling Techniques:The Coca-Cola Company

Page 2: Applying Selling Techniques: The Coca-Cola Company

Product DevelopmentThe Coke company have a wide

range of products including

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Product Promotion- Advertising

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Product Promotion - Sponsorship

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Product Promotion – Multiple Outlets

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Product Promotion –Web Pagehttp://www.coca-cola.com.au/csol

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http://www.coca-cola.com.au/csol/
http://www.coca-cola.com.au/csol/
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Product niche focusTargeted promotion strategies eg

SMS messaging to 18-30 yr old generation

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Product DifferentiationProduct features – different

bottles, cans, cups, etc

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Product DifferentiationRecognised brand name, symbol,

logo and colour

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Product pricingReduces prices for specific

promotional activities and supermarket sales

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Product EnhancementDifferent coke products targeted

at specific market eg Classic Coke vs. Caffeine Free Coke

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Product EnhancementImproved packaging


Coca cola hindystan coca-cola (2)

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Applying Selling Techniques: The Coca-Cola Company.

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