Apple Inc.

Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald

Wayne to sell the Apple I personal computer kit.

What makes Apple Inc. so good at iNNOVATION?

“iNNOVATION in diversity and inclusion”

10-3-1

Apple’s Design Secret

iPod

Apple Inc. is the first company to introduce Wireless Earphones which it named AirPods.

AirPods

Product development Process

Generating iDEAS

Once a product is done, it is designed, built and tested again and here comes most

interesting part of it.

Strategy to Commercialization

First iPhone launch

Since then, Apple Inc. has not looked back

iPhone 7 & 7Plus

What’s next ?

iPhone ?

iPad ?

MacBook ?

Apple has been revolutionizing the digital world since last 40 years giving us iNNOVATIVE products starting from McIntosh Computer to iPhone, iWatch etc.

SUMMARY

CREATED BY Pranav Agarwal, IIT KHARAGPUR, during a MARKETING INTERNSHIP under guidance of Prof. Sameer Mathur, IIM LUCKNOW.

DISCLAIMER