App day 2014 - App drivers, The changing shape of advertising within the app domain

App Day 2014

APP DRIVERSThe changing shape of advertising within the app domain

OUR FOCUS ISSERVICE DESIGNWe differentiate providers in ways that create anemotional bond between the customer and theservice. Our business is delight.

WE MAKECOMPLEXSYSTEMSAPPROACHABLEAND HUMANWe design technology in service of people,not the other way around

We Work with the World’s Top Brands

@ 2013 Company ConfidentialIKEA1 JUL 2013 DIGITAL IDENTITY

ADVERTISINGToday

Advertising

TabloidStyle

App Trends

Personalised

App Trends

ContextAware

App Trends

“Feedy”&Embed

REIMAGINETHE PHONE BILL“About 40 per cent of 3's smartphonecustomers have downloaded the free appsince its launch in October, with 70 per centof those using it every month. In a survey, 50per cent said they called customer serviceabout their bill less often.”

Financial times

In AppPromotions

IntegratedOfferings

Looking

FORWARD

App Trends

Fit for aPurpose

App Trends

App Soup

App Trends

YahooeatsAviate

Industry Trends

Apple &Samsung

Industry Trends

Google eatsNest

Industry Trends

Google eatsBostonDynamics

Industry Trends

Man & Doglaunch“Smart”Watch

Industry Trends

adidasMiiCoach

A New Phase?

LivingServicesAtomisation within anEcosystemWhat is where?Is mobile still the hub?How will we interact?Displays? Voice?How will we advertise?!

APPSPEAKED?

When you put PEOPLE FIRSTgreat things will happen for your business

App day 2014 - App drivers, The changing shape of advertising within the app domain

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Transcript of App day 2014 - App drivers, The changing shape of advertising within the app domain

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