App day 2014 - App drivers, The changing shape of advertising within the app domain

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App Day 2014 APP DRIVERS The changing shape of advertising within the app domain FJORD

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Daniel Freeman, Service Design Director at Fjord Stockholm, presented at App Day 2014 in Copenhagen in January, on how the shape of advertising is changing within the app world.

Transcript of App day 2014 - App drivers, The changing shape of advertising within the app domain

Page 1: App day 2014 - App drivers, The changing shape of advertising within the app domain

App Day 2014

APP DRIVERSThe changing shape of advertising within the app domain

FJORD

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OUR FOCUS ISSERVICE DESIGNWe differentiate providers in ways that create anemotional bond between the customer and theservice. Our business is delight.

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WE MAKECOMPLEXSYSTEMSAPPROACHABLEAND HUMANWe design technology in service of people,not the other way around

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FJORD

We Work with the World’s Top Brands

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@ 2013 Company ConfidentialIKEA1 JUL 2013 DIGITAL IDENTITY

ADVERTISINGToday

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FJORD

Advertising

TabloidStyle

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FJORD

App Trends

Personalised

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FJORD

App Trends

ContextAware

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FJORD

App Trends

“Feedy”&Embed

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REIMAGINETHE PHONE BILL“About 40 per cent of 3's smartphonecustomers have downloaded the free appsince its launch in October, with 70 per centof those using it every month. In a survey, 50per cent said they called customer serviceabout their bill less often.”

Financial times

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FJORD

Mit3

In AppPromotions

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FJORD

Mit3

IntegratedOfferings

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FJORD

Looking

FORWARD

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FJORD

App Trends

Fit for aPurpose

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FJORD

App Trends

App Soup

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FJORD

App Trends

YahooeatsAviate

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FJORD

Industry Trends

Apple &Samsung

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Industry Trends

Google eatsNest

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Industry Trends

Google eatsBostonDynamics

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Industry Trends

Man & Doglaunch“Smart”Watch

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Industry Trends

adidasMiiCoach

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A New Phase?

LivingServicesAtomisation within anEcosystemWhat is where?Is mobile still the hub?How will we interact?Displays? Voice?How will we advertise?!

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HAVE

APPSPEAKED?

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When you put PEOPLE FIRSTgreat things will happen for your business


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