A  Presenta*on  from  The  Fes*val  of  NewMR  –  Main  Stage  

5  December  2012  

No  environment  is  100%  mobile-­‐free  anymore  

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Anouk  Willems  InSites  Consul<ng  

No environment is 100% mobile-free anymore

35%  

41%  

64%  

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Welcome in the mobile research space!

Are you ready to jump? Anouk Willems, InSites Consulting, The Netherlands

Festival of NewMR 2012 - Main Stage - Session 3

Are you ready for the mobile MRX quiz?

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

New Opportunities New Risks

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Exploring

Mobile Research Space

? ? ?

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Recruitment

Mobile = online + offline research

Opportunity

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Should we worry?

Socio demographics Technological advanced Engagement

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Exploring

Mobile Research Space

? ? 1/Recruitment

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Mobile marketing

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Profile?

Impact?

Satisfaction?

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Time to reach 400 participants?

4 hours 4 days 4 weeks Anouk Willems, InSites Consulting, The Netherlands

Festival of NewMR 2012 - Main Stage - Session 3

Get access to real behaviour

New information

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

In the heat of the moment?

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Exploring

Mobile Research Space

? 1/Recruitment

? 2/ Marketing

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

How about mobile & MROCs?

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

15 inch  

4,3 x less engagement?

3,5 inch  

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Does mobile make community members

less engaged?

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Yes   No  

Using the mobile app really helps me staying in touch more with the community

“ “ more

Does mobile make community members

less engaged?

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

15 inch  

Mobile leads to less rich data?

3,5 inch  Yes No No

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Members don’t post more, but…

…more contextual & personal stuff

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

More engagement Richer contributions

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Exploring

Mobile Research Space

1/Recruitment

? 2/ Marketing 3/ Communities

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Discovering new territory

A new eco system

New information

Mobile marketing

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3

Q  &  A  

Ray  Poynter  VCU  

Anouk  Willems  InSite  Consul:ng  

Anouk Willems, InSites Consulting, The Netherlands Festival of NewMR 2012 - Main Stage - Session 3