Post on 17-Aug-2015
Sharing Knowledge in the Age of Social Media
Session Objectives
!This session will:!
1. Give an overview of knowledge and evidence sharing practices. "
2. Highlight the resources and opportunities available to teams."
3. Answer your questions about sharing knowledge and lessons with key audiences."
4. Balancing new tools with traditional practices. "
Change
Peer Influence Rules
5
From Broadcast…
6
To Word of Mouth
7
RBFhealth.org Visitors: Top 10 Locations
RBF Health Facebook Likes: Top 10 Locations
8
More Visual Content
More People in the Conversation
10
h)p://groups.google.com/group/performance-‐based-‐financing/
!
www.healthfinancinginafrica.org h1p://performancebasedfinancing.org
!
ICT 4 RBF: when technological innovaAon meets health care
financing innovaAon
A technical meeAng of the PBF Community of PracAce and the Joint Learning Network
Bujumbura, Burundi 28 April -‐1st of May 2014
Engaging [men in] the Global South
SURPRISING INSIGHT!• Facebook"– 46% female"– 54% male"
• RBF Health Page"– 33% female"– 67% male"
Sharing
Sharing Knowledge is a Priority
1. Trust fund mandate!– Gather evidence"– Share globally"
2. Support country teams!– Know-how"– Lessons"– Results"
3. Raise awareness!– Mobilize support"– Influence key publics"– Engage stakeholders"
Maximizing Reach On- and Offline
• Events!– Annual Workshop"– Task team Training"– RBF Seminars"
• Global Conferences!– Advocacy: Women
Deliver 2013"– Technical: AFHEA, HSR"– Africa Health Forum"– Donors: IWG; Oslo"
• Website!– All Things RBF Health blog"– Tools: IE and PBF toolkits"– Resources: Verification
Case Studies, HRH etc. "– Feature stories"– Videos"
• e-Learning (in progress)!– Guided"– Game"
Using Digital Tools to Target Audiences
SOCIAL MEDIA!Engaging global south, beneficiaries, and health workers"
Increasing presentation shelf life and audience"
Listening and engaging influencers"
• Regular engagement with key audiences"
• Key driver of website traffic"
RBF BULLETIN!
Fundamentals Remain the Same
• Storyline!– Every program has a story to tell"
• How does the program work?"• What issue does the program address?"• What are the program goals?"
• Learning!– Lessons from implementation experience "
• What are the innovations?"• How and why is a program working?"
• Creativity!– Standing out in the crowd"
• Visualizing data"• Using images to tell stories"
Advocating for Scale-Up in Zimbabwe
Beneficiary Story
Practitioner Perspective
Local Media
National Media
Infographic
Telling the Plan Nacer Story
Results Story
Discussion Paper
RBF Bulletin
UNICO Angle
Finally… the Big News
Multimedia Stories
Multiple Channels
Multiple Videos
And an Event
RBFHEALTH.ORG
Going Back to Basics
90-9-1 PRINCIPLE!• 90% are silent observers"
– Look and move on"• 9% will react!
– Take public actions"• 1% will create content"
WEBSITE USER SURVEY !• Who?"• What?"• Why?"
Create content that moves audiences to react.!
Most are practitioners or researchers
They visit the site often
Especially these sections
1!News!
20.97%"Resources!
2! All Things RBF Blog! 18.55%"
3! About Us! 17.74%"
The big question
In their Own Words
43
Actually, I am not working on a RBF project. However, I have gained deep knowledge of this approach through regular visits to RBFhealth.org website.!
Il me permet de suivre lʼevolution du RBF dans le monde.
It has allowed me to follow the evolution of RBF around the world."
The website helps me read around different issues in RBF and informs me of RBF experiences in different parts of the world.!
But…
A NEW LOOK!
Conclusion
• The power belongs to the people!– They trust each other, not orgs"
• You have to go where they are!– Online"– Offline"
• You have to understand what they want!– Topics"– Conversations"
• You have to have a story!– No mother should die from childbirth."– RBF is shifting the focus from inputs to results."
QUESTIONS
rbfhealth@worldbank.org Facebook.com/RBFhealth
@RBFhealth