Sharing Knowledge in the Age of Social Media

Session Objectives

!This session will:!

1.  Give an overview of knowledge and evidence sharing practices. "

2.  Highlight the resources and opportunities available to teams."

3.  Answer your questions about sharing knowledge and lessons with key audiences."

4.  Balancing new tools with traditional practices. "

Change

Peer Influence Rules

5  

From Broadcast…

6  

To Word of Mouth

7  

RBFhealth.org Visitors: Top 10 Locations

RBF Health Facebook Likes: Top 10 Locations

8  

More Visual Content

More People in the Conversation

10  

h)p://groups.google.com/group/performance-­‐based-­‐financing/  

!

www.healthfinancinginafrica.org  h1p://performancebasedfinancing.org  

!

ICT  4  RBF:  when  technological  innovaAon  meets  health  care  

financing  innovaAon  

A  technical  meeAng  of  the  PBF  Community  of  PracAce  and  the  Joint  Learning  Network  

Bujumbura,  Burundi    28  April  -­‐1st  of  May  2014    

Engaging [men in] the Global South

SURPRISING INSIGHT!•  Facebook"–  46% female"–  54% male"

•  RBF Health Page"–  33% female"–  67% male"

Sharing

Sharing Knowledge is a Priority

1.  Trust fund mandate!–  Gather evidence"–  Share globally"

2.  Support country teams!–  Know-how"–  Lessons"–  Results"

3.  Raise awareness!–  Mobilize support"–  Influence key publics"–  Engage stakeholders"

Maximizing Reach On- and Offline

•  Events!–  Annual Workshop"–  Task team Training"–  RBF Seminars"

•  Global Conferences!–  Advocacy: Women

Deliver 2013"–  Technical: AFHEA, HSR"–  Africa Health Forum"–  Donors: IWG; Oslo"

•  Website!–  All Things RBF Health blog"–  Tools: IE and PBF toolkits"–  Resources: Verification

Case Studies, HRH etc. "–  Feature stories"–  Videos"

•  e-Learning (in progress)!–  Guided"–  Game"

Using Digital Tools to Target Audiences

SOCIAL MEDIA!Engaging global south, beneficiaries, and health workers"

Increasing presentation shelf life and audience"

Listening and engaging influencers"

•  Regular engagement with key audiences"

•  Key driver of website traffic"

RBF BULLETIN!

Fundamentals Remain the Same

•  Storyline!–  Every program has a story to tell"

•  How does the program work?"•  What issue does the program address?"•  What are the program goals?"

•  Learning!–  Lessons from implementation experience "

•  What are the innovations?"•  How and why is a program working?"

•  Creativity!–  Standing out in the crowd"

•  Visualizing data"•  Using images to tell stories"

Advocating for Scale-Up in Zimbabwe

Beneficiary Story

Practitioner Perspective

Local Media

National Media

Infographic

Telling the Plan Nacer Story

Results Story

Discussion Paper

RBF Bulletin

UNICO Angle

Finally… the Big News

Multimedia Stories

Multiple Channels

Multiple Videos

And an Event

RBFHEALTH.ORG

Going Back to Basics

90-9-1 PRINCIPLE!•  90% are silent observers"

–  Look and move on"•  9% will react!

–  Take public actions"•  1% will create content"

WEBSITE USER SURVEY !•  Who?"•  What?"•  Why?"

Create content that moves audiences to react.!

Most are practitioners or researchers

They visit the site often

Especially these sections

1!News!

20.97%"Resources!

2! All Things RBF Blog! 18.55%"

3! About Us! 17.74%"

The big question

In their Own Words

43  

Actually, I am not working on a RBF project. However, I have gained deep knowledge of this approach through regular visits to RBFhealth.org website.!

Il me permet de suivre lʼevolution du RBF dans le monde.

It has allowed me to follow the evolution of RBF around the world."

The website helps me read around different issues in RBF and informs me of RBF experiences in different parts of the world.!

But…

A NEW LOOK!

Conclusion

•  The power belongs to the people!–  They trust each other, not orgs"

•  You have to go where they are!–  Online"–  Offline"

•  You have to understand what they want!–  Topics"–  Conversations"

•  You have to have a story!–  No mother should die from childbirth."–  RBF is shifting the focus from inputs to results."

QUESTIONS

rbfhealth@worldbank.org Facebook.com/RBFhealth

@RBFhealth