Anatomy of Jobs-To-Be-DoneThe JTBD Magnifier Canvas

“People are not buying quarter-inch drills, they buy quarter-inch holes. The drill just happens to be the best means available to get the job done.” 

- Ted Leavitt (Harvard Business School)

General aspects

General aspects

General aspects

1. All JTBD are processes;

2. JTBD are followed by JTBD;

3. one JTBD can be fulfilled by multiple solutions;

4. one solution can fulfill multiple JTBD;

5. fall in one or more of the 3 categories:a. functionalb. emotionalc. ancillary

TriggerAnatomy of Jobs-To-Be-Done

what triggered the job?

was it an intrinsic or an extrinsic trigger?

was this a result of a previous job?

is this job addressing a need or a pain?

Define JTBDAnatomy of Jobs-To-Be-Done

how does the customer define the job?

what is the temporal component of the customer’s expectation?

what is the object of the customer’s expectation?

what is the context of the customer’s expectation?

Plan JTBDAnatomy of Jobs-To-Be-Done

how is the customer planning the job?

are there any inputs that need to be prepared before executing the job?

are there any environmental components that need to be prepared before executing the job?

Consume / ExecuteAnatomy of Jobs-To-Be-Done

Assess outcome Anatomy of Jobs-To-Be-Done

how is the customer assessing the outcome?

is the customer assessing all outcomes?

when is the customer assessing the outcomes?

Alter Anatomy of Jobs-To-Be-Done

is an expectation’s component going to be altered? which?

is the solution altered?

is the job altered?

when is the customer most likely to alter somehting?

Alter Anatomy of Jobs-To-Be-Done

how is the customer disposing of the job?

is there a new complementary job that the customer is trying to get done?

how is the customer feeling?

JTBD Magnifier Canvas

JTBD Magnifier Canvas

Free printable A0 format here

JTBD Magnifier Canvas

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