WHAT IS A QR CODE?

An explanation by Katie Hutchinson

QR stands for

Quick Response

codeIt’s a two-dimensional bar code that can be interpreted by a smartphone camera & code-reading app.

Information embedded in QR codes:

URL Plain Text SMS [text message]

What do you need?

1. A smartphone iPhone|

Blackberry| Android| Windows 7 phone

2. A bar scanning app [application]

50+ available

Where can QR codes be found?

Venue Tickets

Outside Advertising

Real Estate

Print Publications Stickers| Badges

Business Cards

A few examples…

Who is using QR codes?

Calvin Klein

Pepsi

Southwest Airlines

ebay

How can PR professionals use them?

Messaging Networking Promotions Contact Information Events| Public Interest Social Awareness Entertainment

Immediate & timely information

Why & how can QR codes support your PR efforts?

One person’s opinion…

Creates a Call To Action

Opportunity to directly connect with publics: Engage current & future customers.

Links print, online & mobile PR efforts

Message is instant & timely

Pushes traffic to website

Gives reporters immediate access to information

Monitor & evaluate impact of QR code effort

How can I make a QR code?

Use an online QR-code generator tool to create a unique QR code.

Fill in message here. Click here to create QR code.

Why use this Technology?

Company viewed as “innovative” Use in print & online Facilitate immediate access & action Simple & easy to use Easy to track results

Future of QR codes?

Slow adoption because smartphone are required for use.

Not a creativity issue…the options are endless.

But, a usability issue.

Any questions?

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