An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar...
-
Upload
roxanne-hodges -
Category
Documents
-
view
213 -
download
0
Transcript of An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar...
![Page 1: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/1.jpg)
WHAT IS A QR CODE?
An explanation by Katie Hutchinson
![Page 2: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/2.jpg)
QR stands for
Quick Response
codeIt’s a two-dimensional bar code that can be interpreted by a smartphone camera & code-reading app.
Information embedded in QR codes:
URL Plain Text SMS [text message]
![Page 3: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/3.jpg)
What do you need?
1. A smartphone iPhone|
Blackberry| Android| Windows 7 phone
2. A bar scanning app [application]
50+ available
![Page 4: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/4.jpg)
![Page 5: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/5.jpg)
Where can QR codes be found?
![Page 6: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/6.jpg)
Venue Tickets
Outside Advertising
Real Estate
Print Publications Stickers| Badges
Business Cards
A few examples…
![Page 7: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/7.jpg)
Who is using QR codes?
![Page 8: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/8.jpg)
Calvin Klein
Pepsi
Southwest Airlines
ebay
![Page 9: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/9.jpg)
How can PR professionals use them?
![Page 10: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/10.jpg)
Messaging Networking Promotions Contact Information Events| Public Interest Social Awareness Entertainment
Immediate & timely information
![Page 11: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/11.jpg)
Why & how can QR codes support your PR efforts?
![Page 12: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/12.jpg)
One person’s opinion…
Creates a Call To Action
Opportunity to directly connect with publics: Engage current & future customers.
Links print, online & mobile PR efforts
Message is instant & timely
Pushes traffic to website
Gives reporters immediate access to information
Monitor & evaluate impact of QR code effort
![Page 13: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/13.jpg)
How can I make a QR code?
![Page 14: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/14.jpg)
Use an online QR-code generator tool to create a unique QR code.
Fill in message here. Click here to create QR code.
![Page 15: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/15.jpg)
Why use this Technology?
Company viewed as “innovative” Use in print & online Facilitate immediate access & action Simple & easy to use Easy to track results
Future of QR codes?
Slow adoption because smartphone are required for use.
Not a creativity issue…the options are endless.
But, a usability issue.
![Page 16: An explanation by Katie Hutchinson. QR stands for Q uick R esponse code It’s a two-dimensional bar code that can be interpreted by a smartphone camera.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649ea85503460f94babef3/html5/thumbnails/16.jpg)
Any questions?
Buy the book!