getting socialways to integrate social mediainto chapter communications

Lisa HolmesPresident, AIGA Portland

president@portland.aiga.org

social tools

website

resource sharing

process tools

Facebook Community Page

Facebook strategy

Facebook Community Page vs. Group

goal: show that AIGA Portland is hub of info and inspiration for the Portland design community

» volunteer spends 2-3 hours per week » posts 5 times per week» checks in on account daily

Facebook strategy

promote AIGA Portland

events

Facebook strategy

promote community

events

Facebook strategy

inspire

Facebook strategy

create dialog

Facebook strategy

create dialog

Facebook strategy

Timeline:showcases

history of the chapter

Twitter

Twitter strategy

follow local designers, AIGA chapters, design community

» volunteer spends 2-3 hours per week » tweets 5-10 times per week» checks in on account daily

use hashtags for events#dmob #aigadigi #pdxshift #studiotours #PortfolioDay

Twitter strategy

promote AIGA Portland

events

Twitter strategy

keep people informed

Twitter strategy

community support

LinkedIn Group

LinkedIn strategy

LinkedIn Group vs. Company

goal: be where discussions take place

» volunteer spends 2-3 hours per week » posts 2 times per week» checks in on account daily» approves members for Group

LinkedIn strategy

promote AIGA Portland

events

LinkedIn strategy

promote community

events

LinkedIn strategy

enable dialog in the design

community

LinkedIn strategy

criteria for members:

design community

Communications Chair (board member)

» Website Director» Email Director» Facebook Director» Twitter Director» LinkedIn Director» Blog Director» Flickr Director» Copywriters

communications process

event planning:

Programming Chairs (board members)

» Event Directors» dMob (networking)» Digital Dialogues» Studio Tours» Design for Good events» Sustainability events» Portfolio Day

communications process

connecting to the design community:

Partnership Chair (board member)

» Partnership Committee

communications process

communications process

Basecamp:event promotion

process

communications process

Basecamp:initial event copy process

communications process

Wufoo form

communications process

Wufoo form

communications process

Wufoo form

communications process

Wufoo form

communications process

Wufoo form

communications process

Basecamp:weekly

talking points

resource sharing: Flickr

resource sharing: Flickr

resource sharing: Vimeo

resource sharing: Slideshare

Thank you!

questions?president@portland.aiga.org