AIGA Portland social media presentation
38
getting social ways to integrate social media into chapter communications
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Ways to integrate social media into chapter communications.
Transcript of AIGA Portland social media presentation
getting socialways to integrate social mediainto chapter communications
Lisa HolmesPresident, AIGA Portland
social tools
website
resource sharing
process tools
Facebook Community Page
Facebook strategy
Facebook Community Page vs. Group
goal: show that AIGA Portland is hub of info and inspiration for the Portland design community
» volunteer spends 2-3 hours per week » posts 5 times per week» checks in on account daily
Facebook strategy
promote AIGA Portland
events
Facebook strategy
promote community
events
Facebook strategy
inspire
Facebook strategy
create dialog
Facebook strategy
create dialog
Facebook strategy
Timeline:showcases
history of the chapter
Twitter strategy
follow local designers, AIGA chapters, design community
» volunteer spends 2-3 hours per week » tweets 5-10 times per week» checks in on account daily
use hashtags for events#dmob #aigadigi #pdxshift #studiotours #PortfolioDay
Twitter strategy
promote AIGA Portland
events
Twitter strategy
keep people informed
Twitter strategy
community support
LinkedIn Group
LinkedIn strategy
LinkedIn Group vs. Company
goal: be where discussions take place
» volunteer spends 2-3 hours per week » posts 2 times per week» checks in on account daily» approves members for Group
LinkedIn strategy
promote AIGA Portland
events
LinkedIn strategy
promote community
events
LinkedIn strategy
enable dialog in the design
community
LinkedIn strategy
criteria for members:
design community
Communications Chair (board member)
» Website Director» Email Director» Facebook Director» Twitter Director» LinkedIn Director» Blog Director» Flickr Director» Copywriters
communications process
event planning:
Programming Chairs (board members)
» Event Directors» dMob (networking)» Digital Dialogues» Studio Tours» Design for Good events» Sustainability events» Portfolio Day
communications process
connecting to the design community:
Partnership Chair (board member)
» Partnership Committee
communications process
communications process
Basecamp:event promotion
process
communications process
Basecamp:initial event copy process
communications process
Wufoo form
communications process
Wufoo form
communications process
Wufoo form
communications process
Wufoo form
communications process
Wufoo form
communications process
Basecamp:weekly
talking points
resource sharing: Flickr
resource sharing: Flickr
resource sharing: Vimeo
resource sharing: Slideshare
