AIGA AiOC Student Guide Book

AIGA AiOC Student Group Guide Book

CONTENTS

THE BRAND

LEADERSHIP

EVENTS

MARKETING

SPONSORSHIP

PASSWORDS/ACCOUNTS

4

10

21

27

35

38

The Art Institute of California — Orange County presents

ART BREWER

Gallery Show | September 9, 2010

Guest Lecture: 6:30 PM

Gallery Reception: 8:00 PM

Hors D'oeuvres will be served.

Master of Surf Photography

Join us in celebrating the photographic

work of Art Brewer. View the collection,

meet the artist, and enjoy refreshments

during the gallery reception. Art will be

signing copies of his book, Masters of

Surf Photography: Art Brewer, a collection

of his best surf photography and portraits

(available for cash purchase).

TO REGISTER YOUR BAND contact us at:

[email protected] & sponsored By:

ONLY $2.00 PER MEMBER

Up to $150 IN PRIZES

FREE FOOD

industry insightnetworking and portfolio

guest speakers dan wayland and alumni

thursday, january 21th4:30 to 5:30 A 102

{because auto is for bitches

Wednesday, April 21, 2010

4:30pm - 5:30pm

A107

Friday, 11 | 06 | 09

4:45pm- 7:30pm

Room A102/104Guest panel discussion to follow.

This event is FREE for all students.

Tickets RequiredSee Academic Affairs to get your

tickets before they sell out!

hosted & sponsored by:

Find out more about AIGA or this upcoming event- contact a

current member or e-mail us at: [email protected]

AIGA is committed to advancing

the understanding of the value of design and the process

of designing through advocacy, education, publications,

conferences and spirited conversations. AIGA is the largest

and oldest association of professional designers in the

United States. More recently, AIGA has broadened its

reach not only to designers but photographers, advertising

professionals, and all others that work in a creative field.

AIGA is an organization for creative professionals.

THE BRAND

The Brand Identity

Definition: A brand is the identity of a specific

product, service, or business. A brand can take

many forms, including a name, sign, symbol,

color combination or slogan. The word brand has

continued to evolve to encompass identity - it

affects the personality of a product, company

or service. Brand identity is how you want the

consumer to perceive your product or your brand.

Companies try to bridge the gap between the

brand image and the brand identity.

A key point in maintaining a strong brand is that it

must remain consistent. Because we’re creatives,

it’s inevitable that we are going to want to always

re-invent the brand. While it’s okay to re-invent

some aspects others must stay the same. It is

imperative to follow this philosophy.

A consistent brand transforms mental value

into material value. In other words, staying

consistent gives us credibility, reliability, strength,

a professional reputation and thus legitimizes

our brand as “real” versus something run out of a

basement. All of these “mental values,” or feelings,

are communicated to our members, potential

members, the school, professionals and the

community. The brand transforms these feelings

into “material value,” or things. The things can be

events we host, new memberships, relationships

we build, renewals, donations and tons of other

material things that have value. It is important to

always keep this in mind. When you do, everything

will have a marketing base and will be easy to pitch,

package, and sell to anyone!

If the identity of the brand needs to be updated

then it should simultaneously be completed.

Our job is to make people do something, “Get

Involved!” Nothing is worse than an inconsistent

look and feel- it confuses people and causes them

not to get involved. This in mind, the following can

only be updated every two (2) years:

- Web site

- E-blasts

- Letterhead, stationary, forms

- Welcome Packets

- Student Group logo

You can change anything else within these

mediums like adding posters, themes, campaigns,

some colors, even content; but the list above must

remain constant in its overall look and feel.

5

THE BRAND

The 2009-2010 Board of Directors have set up

a reoccurring campaign schedule. What is a

campaign schedule? Each quarter we focus on a

specific message we want to communicate and

tailor certain types of events that add value to

our member’s education and participation in our

Student Group. We have created messages to focus

on for five (5) quarters. We run five quarters to

ensure our members see fresh content, since they

will typically join in their second year of school. The

messages were set up to help those after us stay

consistent with the brand. You may choose to use

them regularly or save them as a back-up plan, in

case your board can’t brainstorm new themes. The

messages/themes, here after called campaigns, are

in your creative hands. Brand and re-brand each

campaign as you see fit! While each campaign

needs to relate to AIGA and it’s overall philosophy,

the branding of each campaign should be different.

As long as the list earlier mentioned isn’t altered,

everything else is up to the current board to create.

The Planning Events and Marketing sections will

help you organize a complete campaign and give

you a checklist of what you should have completed.

Advice About Being a Board Member

This section has content covering more advice,

than actual policy and procedures. These things

have allowed the AIGA AiOC Student Group (our

brand) to succeed. Not everything in this section

should be followed, nor is it a recommendation on

how to act- it is simply advice and what has worked

for some of our board members.

We are AIGA. Once you join AIGA, specifically

the Board of Directors, you become the brand.

Everything you do, say and participate in becomes

AIGA. It is vitally important to remain professional

at all times. There are times when you can let down

the persona of a professional, especially at social

events. It’s very hard to describe how “you should

act.” Take the following as some guidelines of what

you should avoid doing, sometimes these things

can be done among board members but should be

kept confidential.

1. Never publically criticize anyone.

2. Keep your negative opinions about other

members, students and/or faculty private.

3. Never put down another creative-

art is subjective.

4. Remain professional with department heads,

they should never hear the gossip that is

around campus.

5. Don’t gossip.

Some actions you should always work on to build

brand awareness are:

1. Always be friendly, you never know who will

give you a job.

2. Follow-up- if you say you’ll check into

something and get back to the person-

DO IT!!! Nothings worse than letting

someone down!

3. Build relationships with members, faculty, and

department heads- these are the people that

will help you accomplish things.

4. Get good grades- you are a board member-

you should lead by example.

5. Give back to everyone! The more you give

the more you’ll get- it takes time and patience

to accomplish this goal.

6. Don’t be afraid to fail- it’s how you learn!

7. Always ask yourself how can you make it

better, don’t let anyone block your creativity!

Worry about the how later, let your

imagination run wild, your academic advisors

and other faculty members will help you bring

your ideas into a more realistic scheme after

your done concepting.

The Logo

This section covers an overview of the general

logo(s), to view the Student Group’s logo sheet

download a copy from the CD included in this

book, find them in the general e-mail account, or

ask another board member for the logo sheet.

AIGA OC Orange

C 0 M 43 Y 96 K 0

Other Restrictions

The logo’s type may not be altered in any

way. The typography cannot be altered,

rearranged, or shortened in any way. Color

for the type can only be black, white,

or AiOC Gray. The AIGA square can be

altered in color, even pictures can be added

within the square. No additional shapes or

altercation of the AIGA square can be made.

STANDARD 2-COLOR LOGO ON WHT

STANDARD COLOR LOGO ON BLK

AiOC Gray

C 61 M 53 Y 52 K 24

7

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THE BRAND

Design Link Green

C 60 M 20 Y 100 K 3

Ai Red

C 0 M 95 Y 100 K 0

Other Restrictions

The logo’s type may not be altered in any

way. The typography cannot be altered,

rearranged, or shortened in any way. Color

for the type can only be black, white, or

stated color.

Lime Air Waves

C 30 M 0 Y 100 K 0

Ai Black

C 0 M 0 Y 0 K 100

Link Yellow

C 5 M 0 Y 90 K 0

Additional Logos

9

LEADERSHIP

The AIGA AiOC Student Group is arranged in a

Board of Directors type set up. All positions sit

on the Board of Directors, thus giving everyone

a vote to approve or disapprove budgets, events

and other group decisions. Within the board are

specific positions that divide up responsibilities

to individuals and when completed call for a vote

from all members of the board. While the Board

of Directors can choose to vote on every item

brought up, in most cases those individuals

within the board usually will make the decision

themselves, since they have been voted in and

approved to perform the job by the board itself.

The only time an entire board vote would be

required is in the cases of extreme disagreement,

budgets, and/or event planning.

Creating New Positions

Positions on the board are created by the broad,

therefore in most cases a new position would have

to be approved by them. In addition, to be on the

board a new member must legitimize their position,

thus a paragraph of responsibilities must be

written by the new member and then approved

by the President.

Altering Positions

The President can alter any position’s

responsibilities, but must present the new

responsibilities to the entire board, as well as the

board member whose position has been altered,

prior to changing them offically.

Joining the Board of Directors

The person must be part of the AIGA AiOC Student

Group or planning on becoming a member within

3 months of making the board. Understand that

they may be given additional projects (like creating

posters, fliers, web banners) that have deadlines.

All current board members must vote them in; the

person may only nominate himself or herself. There

are certain criteria for holding select positions, as

well as limitations.

Current Positions, Requirements, & Terms

The following pages cover all current positions,

there requirements to hold them and the length of

time you may serve in each of them.

11

PRESIDENT

RESPONSIBILITIES

- Leads the meetings

- Serves as representative of group to local chapter,

the school and students

- Meets with faculty advisors, academic advisors and

department directors on agenda of meetings, pertinent

topics and/or events that involve them

- Delegates to other officers and facilitates group functions

- Provides event ideas

- Works closely with Student Affairs on all events and budgeting

- Proposes annual budget to Student Affairs for events

- Completes the Event Request Form and/or other forms

required by Student Affairs to have an event

- Ensures the proper paperwork is completed with Student

Affairs that enables our Student Group to have a club charter

with the school (this is due quarterly)

REQUIREMENTS

- Must maintain a 3.0 GPA throughout

his or her presidency

- Be a fourth quarter+ student

(certain circumstances can override this requirement)

- Be able to speak in front of large crowds

- Know basic concepts of design & advertising

TERM

- 3 quarters, unless voted by board to be extended

each quarter thereafter

LEADERSHIP

VICE-PRESIDENT

RESPONSIBILITIES

- Assists the president

- If president is absent performs president duties



topics and/or events that involve them.


- Should keep aware of what is going on in community that

would be relevant for student designers, and provide them

with information

- Works closely with Student Affairs on all events

REQUIREMENTS

- Must maintain a 3.0 GPA

- Be a fourth quarter+ student


- Be able to speak in front of large crowds

- Know basic concepts of design & advertising

TERM

- 3 quarters, unless voted by board to be extended

each quarter thereafter

13

TREASURER

RESPONSIBILITIES

- Takes and holds money for events, memberships, etc.

- Provides treasurer’s report at meeting

- Assists Student Affairs, faculty advisor and the entire board

in keeping track of funds and memberships

- Assists faculty advisor and the entire board in distributing

and collecting applications along with membership dues

- Keeps record of membership and contact information for

each member

- Follows-up with any student member or potential member

about questions relating to membership, dues and/or fees

REQUIREMENTS

- Must maintain a 3.0 GPA

- Be a second quarter+ student


- Be able to manage money accurately

- Able to take on the responsibility of replacing money

(out of there own pocket) if they loose the Student

Group’s funds

- Know basic concepts of math

- Proficient in Microsoft Excel

TERM

- Indefinite, unless voted out by board or changed to a

set term thereafter

SECRETARY

RESPONSIBILITIES

- Keeps agenda records (digital ONLY)

- Documentation of meetings on file

- Records documentation/summaries of events and activities

- Posts all board minutes to our e-mail account in

a timely manner

- Reads minutes if asked during meetings and disseminates

minutes to appropriate persons upon request

- Completes the proper paperwork is with Student Affairs that

enables our Student Group to have a club charter with the

school (this is due quarterly)

REQUIREMENTS & TERMS

- This position has no set term limits or specific requirements

- The board may choose to set them if they wish

LEADERSHIP

PUBLIC RELATIONS & EVENTS DIRECTOR(S)

RESPONSIBILITIES


- Completes the Event Request Form and/or other forms

required by Student Affairs to have an event

- Responsible for maintaining brand integrity

- Oversee the artistic design of posters, advertisements, and

print materials, including all content in the print material

- Responsible for communicating with other directors of

student groups

- Serves as representative of group to local chapter,

the school and students



topics and/or events that involve them

- Works closely with Ai Student Affairs on most events

- Produce press releases/event descriptions of any club

events, activities and produce articles as relevant

- Responsible for the coordination of social network accounts

with the Web Director(s)

- Proposes budgets for events to Board of Directors for

approval by the President




15

WEB DIRECTOR(S)

RESPONSIBILITIES

- Maintain and update all content to our main website,

aigaclub.com, quarterly

- Maintain a consistent branded website

- Publish press releases of any club events, activities and

produce articles as relevant via online

- Post general information, useful tips, and articles of interest

to club members, to electronic media outlets

- Keep on digital file, event press cuttings, web articles,

photos and videos

- Responsible for the coordination of social network accounts

with the PR & Events Director(s), President, and/or anyone

that wishes to add, subtract, and/or alter content

- Ensure language and content used in articles, comments,

photographs, and videos used in all electronic communication

methods uphold a standard of decorum in representing the

school, AIGA, and the AIGA AiOC Student Group

- Seek out and remain appraised of and familiar with all current

popular online communication methods deemed appropriate

by the board based on usage by students

- Responsible for the following club communication methods:

Facebook LinkedIn

Twitter YouTube

- Develop our current website to be a one-stop site

for all of the above




LEADERSHIP

ART DIRECTOR(S)

RESPONSIBILITIES

- Responsible for maintaining brand integrity

- Oversee the artistic design of posters, advertisements,

and print materials

- Responsible for the quality of the finished product/poster

- Chooses a photographer, an illustrator, models, and any

props necessary for an ad or poster

- Create QR Code tags for posters (using Microsoft Tag)

- Posters and print materials must be signed off and approved

by the Art Director(s)

- Design one (1) or more posters per quarter depending on

board size and/or how many Art Directors are on the board

- Delegate who designs marketing materials for events




17

LEADERSHIP

ALL BOARD MEMBERS/POSITIONS

GENERAL RESPONSIBILITIES

- Help with marketing events, as defined by the

Marketing section

- Help create campaigns, messages, or themes

- Provide event ideas

- Attend at least 85% of all meetings (the President

should always be present)

- Contribute designs to better the Student Group

- Keep school, department faculty and students

informed of group events and activities

- Design one (1) or more posters per quarter depending

on board size and/or how many Art Directors are on

the board

- Communicate to other board members what is going

on with your responsibilities

- Hold each other accountable

- Check e-mail from our general e-mail account

([email protected])

- Actively promote AIGA AiOC Student Group

to all students (membership)

- Promote aigaclub.com

- Be reliable, credible and honest (no flakes,

cheats or liars)

- Maintain your GPA (lead by example)

- Seek out new trends and implement them into AIGA

AiOC’s designs and campaigns (we have to keep

it fresh!)

- You must take part in the above responsibilities or

forfeit your positions!

19

Transitioning Between Positions

It is usually the case that a hierarchy be followed

when moving between positions. One must be

Vice President prior to becoming President and

so forth down the line, unless voted different by

the entire board. In addition, a person may hold a

higher position and later change their mind and

hold a lower position. In the same sense, they could

later take the next position they would assume at

the highest level they have held. If this occurred,

the entire board would have to vote to allow this to

happen. The order of positions carried to become

President is as follows:

Art Director or Web Director > Secretary >

Treasurer > Vice President > President

Public Relations & Events Director > Treasurer or

Vice President > President

Development (Training)

The hierarchy of positions on the board also

requires each person leaving or transitioning

between positions to train their replacement.

As each person steps down from their position

they should be shadowing (guiding) their new

replacement for at least one quarter. If the board

member is graduating, they must step down the

quarter before they graduate. During this time they

are no longer an official board member, but can

help, guide and coach current board members.

They are still entitled to the same benefits and

perks as a serving board member.

It is preferred that we add at least four (4) new

board members each year. New members cannot

become official board members until they have

participated and helped the existing board for one

full quarter. They must show that they are active

members, dependable, can follow directions; use

basic design principles and balance school

and AIGA well. This ensures they are reliable,

credible, and dedicated individuals that will

uphold our high standards.

Relieving a Position

If a board member fails to perform at least 35% or

more of their responsibilities they may be asked to

step down from their position. They may not serve

on the board again, unless they have the approval

of all academic advisors. If they are accused of

a wrongful act that has not been proven but has

more than reasonable cause to be true, they may

be asked to step down from their position. The

last way a board member may be relieved of their

position is if a unanimous vote from all other

board members approve to relieve their position.

Academic advisors can override any board decision

about relieving board positions.

If any board member is caught cheating,

plagiarizing, or performing a dishonest act that

compromises their integrity on the board or their

academic credibility they will immediately be

banned from the board as well as the AIGA AiOC

Student Group. No refunds will be given.

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A107

EVENTS

Defining Success

Many factors go into planning events- marketing,

topic/subject of event and turnout are just a few

things that make any event successful. Below are

some of the types of scales different departments

in our school use to measure event success. It is

important to try to find a balance within all of these

scales to achieve both event success and funding!

STUDENT AFFAIRS

Number of Students is key! To measure it in a

numerical value take attending students (this

cannot include professionals, faculty, staff, or any

other type of person) and divide that number by

the expected cost of the event. It should be in

a range of $6 to $12 per student. The lower the

numbers in the target range the better the event!

In addition, the department tries to have events

that benefit the entire student body. You will need

to pitch ideas/events to them in a way that shows

more than just Design majors benefiting- try

including different programs like Media Arts.

PUBLIC RELATIONS

Newsworthiness is the prime factor. PR is

concerned with getting the word out about the

school in a positive manner! A big movie event,

high profile guest speakers, and/or a big innovative

feat are more likely to get PR to want to help and/

or participate. Unfortunately there is no magic

number or goal to set to work towards. Many

factors on rating the success of the event include

large numbers of people, bringing in new potential

students, bringing in big name potential employers

and giving back to the community (volunteering,

gallery shows and guest speakers).

ACADEMIC AFFAIRS (specifically GD/ADV)

Adding to students education gains support. Many

times academic affairs needs events to further

enhance a class’s curriculum. Tours, workshops,

high profile guest speakers, and/or a big innovative

feat are more likely to get them to help and/

or participate. Factors on rating the success of

the event include large numbers of students in

the events core curriculum/major, number of

workshops we offer teaching follow-up to lessons

already taught (i.e. Photoshop, color theory,

photography workshops) and how often we give

back to the community (volunteering, gallery

shows and guest speakers).

CAREER SERVICES

Getting students jobs is what they do. Network,

21

network, network! Networking events or high

profile guest speakers are more likely to get

their attention and they may want to help and/or

participate. Many factors on rating the success of

the event include large numbers of people, mixing

professionals and students together and bringing

in big name potential employers (design firms,

agencies and game developers). They are more apt

to help with networking and career focused events

than any other.

It’s important to note of these successes because

if we achieve them in our events we are more

likely not to pay for anything. Remember, every

department is required to hold set number events

each quarter for students. Who they hold the

events for is up to them! Pitching the event as

fulfilling their requirements based on success

and how they measure it allows AIGA AiOC to

market and do most of the work (if not all of the

work) and saves them time and maximizes their

dollars because of our established reach to the

student body.

What Works

When creating events, always begin by polling your

target audience for what their interests are. In most

cases, your target audience is you. Generally, the

events you create will have been events students

in the past have requested, and will be the same

events the following students will want. Plan and

organize events as though they will be the standard

for years to come.

We have already set up five quarters worth of

events for you. We advise using these events as a

base, making minor changes, or adding new events

are all encouraged! Some events we have created

to be a continuation each quarter, specifically our

Skype lecture series, “Design Link,” along with our

annual film premiere relating to design. Below is a

list of all the events we have hosted.

Alumni Guest Speakers

Color Theory lecture by Michael Hanson

The Elements & Principles of Design lecture by Michael Hanson

Laser Cutting Demo

20th Century Illustration lecture by Rudy Gardea

Defining Graphic Design lecture by Michael Hanson

Art & Copy film premiere with panel discussion

End of Summer Bonfire

Rockin’ with AIGA

Mural One Photoshop Demo

Why We Brand, Why We Buy lecture by Debbie Millman, President of AIGA National

Do’s & Don’ts of Networking panel including Dan Wayland, Creative from Broadcom

Press Shop Tour, Color Graphics

Good Design lecture by Margo Chase, founder of Chase Design Comp.

Design Matters lecture by Michael Hanson

Photography Workshop given by Roman Cho

Design Link Lecture Series – Milton Glaser

To Inform & Delight film premiere (part of Milton Glaser lecture event)

Spring Mixer presented by AIGA & Student Affairs

Art Burn beach bonfire

Photography and It’s Influence lecture by Art Brewer

Design Link Lecture Series – Alex Trochut

Typeface film premiere with panel discussion and “light write” demo

EVENTS

Design Link Lecture Series – Paula Scer

How to Critique lecture by Gerry Hampton

AIGA Student Paper Show sponsored by Unisource Paper

Co-hosting Events

What is co-hosting? It’s sort of like “piggy-backing”

off others events. It’s the cheapest way to host

events. Many times different departments will hold

events, like gallery openings or speaking events,

they often times need help promoting the event.

All we need to do is promote and the event turns

into an AIGA co-hosted event! The reason why this

is the best way to hold events is because almost all

the time the department wanting to host the event

takes on all costs. We act as the advertising agency,

promoting the event and we usually get most

of the credit. Look for opportunities by listening

and asking questions from department directors.

Always suggest to help and tell them we’ll handle

most, if not all, marketing and getting people to

show up- they just need to pay for the event!

Funding

The goal is to save money every other quarter,

holding large events every six (6) months or having

one huge event per year. Funding starts with

budgeting. A sample budget has been made for

our Student Group. It will rarely need to be altered

if you continue with the same types of events. If

you decide to decrease the number of events or

scale them down in size a smaller budget would

be required. The goal is to maintain the current

events we have. This would allow us to maintain the

same budget, which is greater than any other club

or student group on campus, even within the OC

Chapter. You would only need an annual budget

if you were planning a huge event, like the Art &

Copy film screening. Otherwise, you can create an

individual event budget per quarter.

Once you have completed the overall budget you

can begin to hand it out to different departments

on campus. Typically you will present an annual

budget during the end of spring quarter, since

the schools financial years runs from July through

June of the following year. If you are presenting a

quarterly budget because you have smaller events

planned, then pitching the budget the quarter

before the event is preferred. When you pass

around the budget, ensure you explain your overall

plan for the upcoming year/quarter; tell them that

if they can’t help with all of the budget a potion

would be okay. Your goal is to pitch the budget

based on the events that apply to each department

and tell them how the events for the upcoming

year will help their department and students. Drop

off the budget, explain it, and let them think it over.

Don’t expect an answer right away. Also expect

to be turned down immediately. If you’re given

the cold shoulder right off the bat, tell them, to

“think it over” and to get back to you. Or if you

get the feeling they want no part in the process,

ask them who else you should go to for help on

getting money. Trust me, saying that will have them

throwing out names so you won’t have to come

back and “bother” them. It’s best to ask for money

if you are planning events a quarter ahead, this way

if they need time to think there is some room to

allow for that.

Asking the President is a last resort!!! Never and I

mean never go directly to the President. You will

23

EVENTS

loose respect from all the department directors,

after all, even if the President of the school says

“yes” you still have to work with the department

directors to get it done! It’s just not worth the risk.

AIGA’s reputation is everything! Lastly, asking the

President does have its disadvantages. He or she

may turn down the event and then its officially

dead and there’s no room for negotiations. The

President may also try to restructure your event to

fit somewhere else. By doing this they can claim it

under a different budget, you get what you want,

but you need to be flexible with their changes.

Refer to the “Defining Success” section for the

different types of department’s events you should

be pitching your budget too. Remember, if the

event is meant for Public Relations don’t pitch that

event in a Student Affairs meeting- they will turn

you down. Pitch the idea to whom it applies too!

Don’t forget to mention the department director

and those that helped make the event happen

at the time of the event- Give credit where and

when it’s due!! Thank you cards at the end of the

fiscal year or quarter is a great way to show your

appreciation to them.

MARKETING

Marketing events is key to AIGA AiOC Student

Group’s success and reach. Our goal when

marketing is bodies!!!!! We need to get as many

bodies to our events as possible. There are many

different strategies to accomplish this. There are

also three types of bodies we want at our events

and different ways to market to each of them.

The three different types of bodies are: Students,

Professionals, and Alumni & the Public. Remember

the “Defining Success” section and the different

types of people each department wants to see,

these are the people. Each of the following sections

will discuss how to market to each of them.

Print (posters, fliers, cards, & ads)

STUDENTS:

Posters often get lost in the mirage of papers on

the wall in each class. The goal of the posters is to

grab attention and drawer the viewer in. Ensure

the poster is designed well, we don’t want to be

pointed out or made an example of during a class

lecture of what “not to do” when designing posters.

Size is also key, ensure posters are not smaller

than 11”x17”. Preferred sized would be 15”x20” or

18”x24” but they can be expensive to print- it needs

to be thought out and priced. In addition, we only

need to place posters in key locations where our

members, and students that may be interested

in the event will see them. Placing them in every

class is not a good idea. Placing them in Mac labs

and open labs are ideal, have the most visible

vernacular, and are the most cost effective way to

promote to students via print.

Fliers can work if they are made the same week

of the event and passed out prior to the event.

Despite the fact this is not preferred because of the

potential litter it may cause, if you decided to do

this only print in B/W off the schools printers. Do

not pay to have fliers made in color.

Cards and/or postcards have the same risk as fliers

but used effectively can work even better than

posters. When doing postcards, put our agenda

for the entire quarter on them. This allows us

to give them out all quarter and justifies having

them printed in color on a heavier stock paper.

Creating cards or postcards for a specific event is

questionable unless we don’t have to pay for them

and they can be used for more than 75% of the

quarter (similar to the agenda postcards use).

27

MARKETING

PROFESSIONALS, ALUMNI & THE PUBLIC:

Traditional school methods are not advised since

the cost to produce them to even make a sizable

impact on the community would be outrageous.

It is better to place an ad in a local paper or

magazine. Often times school groups and non-

profit organizations can place ads for free. Ensure

you use the Microsoft Tag to help track the

effectiveness of the ad. The OC Register or OC

Weekly would be a place to start for taking out

print ads.

Data & Research StatsAIGA AiOC’s research has come to the conclusion that all print media should be released 2 weeks prior to the specific event. Agenda postcards are the only exception- the earlier the better! If you place them to early people forget or ignore them, similarly if you place them to late people have already made plans and cannot attend or they never see them until its to late! The research for poster placement was conducted over the coarse of a year. The most effective was spring quarter, whereby we followed the 2 to 3 week posting in only Mac labs. We printed a total of 30 posters in Summer, 45 posters in Fall, 20 posters in Winter and 12 posters in Spring. Spring yielded the same turn out numbers as Winter with less posters. This is also because we have made our primary marketing focus on Facebook and other social media and e-blasts.

Social Media

STUDENTS, PROFESSIONALS, ALUMNI

& THE PUBLIC:

Almost all students use social media as a way

to connect and communicate to each other. We

need to use this, in all it’s forms and send out our

message. Facebook is currently the driving force

behind a lot of our turnout and success. Having

active postings and user driven content is key to

keeping people’s interest. Posting events on the

event tab and having an open RSVP list is also key

for our events. We need to ensure we communicate

what the event is in the event description section.

Are we giving out free food, giveaways and special

raffles? All of this should be communicated to the

student in the event description. We need to also

remind students about the event prior to the date

it’s occurring on. Sending out an event message the

day before the event is helpful. Mentioning it on our

wall also reminds others that haven’t sent an RSVP

yet to do so!

The public and Alumni are always welcome but

students always get priority. Anyone that is our

friend on Facebook, even people that are not can

RSVP to our events via Facebook. We always need

to direct them to our Facebook RSVP method.

Always stress, “RSVP only if you are serious about

attending this event! We want to try to ensure

everyone has a seat.”

Professionals have a different problem with

attending our events; mainly they sometimes are

blocked from seeing social media sites at work.

To help them RSVP, we have created a link on our

main website that allows them to e-mail us their

RSVP instead of using Facebook. For professionals

always direct them to aigaclub.com. From the

homepage they can select an event and RSVP from

there or they can select the “contact us” link and

send us an e-mail about a specific event.

Our web director should help manage all social

media; he or she should create a plan to build

our other social media sites to the same level

as our Facebook. LinkedIn is the next site that

should be managed most after Facebook. Most

of our Professional market base is located on that

site. Mentioning the events on LinkedIn should

be required to maintain a healthy balance of

29

information across our social media networks.

Data & Research StatsAIGA AiOC’s research has come to the conclusion that all social media event invites should be released 2 to 3 weeks prior to the specific event. If you place them to early people will reply as if they are coming to the event and will never show because they forget. Similarly if you place them to late people have already made plans and cannot attend or they never see them until it’s to late! The research was conducted over the coarse of a year. The most effective was winter and spring quarters, whereby we followed the 2 to 3 week invite. We did however post all events for the entire quarter on Facebook; we just didn’t mention them or post them on our wall until it was the correct time too. We used direct marketing tactics for our larger events, thereby pushing the social media RSVP method during the time of interaction. We also had the assistance of the AIGA OC Chapter; by using their social media sites to further push the events. Reaching the professional marketing base via Facebook, LinkedIn and Twitter all via the OC Chapter was key in our guest lecture series in Winter and Spring, with regards to the overall turnout.

Website

STUDENTS, PROFESSIONALS, ALUMNI

& THE PUBLIC:

Our website is our cornerstone for marketing. It will

also become a key hub for many students that want

to be linked via our events, network and resource

pages. We have been on an upward movement

with usage by our members since we have

launched the site. There are cyclical usage patterns

that have emerged, primarily due to our quarter

based system, whereby usage drops dramatically

during a quarter break. Our goal should be to

maintain numbers throughout the breaks. This

isn’t projected to occur until Summer 2011, by then

the sites presence will have grown and further

enhancements will have taken place. It’s our goal

to continue to direct everyone to our site. The

resource center pages are our key to maintaining

a use for the site by students. We will also be able

to promote our events from the moment they start

using the site. Each promotion should take them to

our RSVP page on the site urging them to

get involved.

We should be maintaining and updating our

site regularly. At least before each new quarter

starts. The look and feel should stay consistent,

redesigning the website every quarter will prove

damaging, since the viewer will not know where to

go each time they visit. Please reference Google

Analytics for specific site details.

E-Blasts

STUDENTS:

Setting a certain number a regular e-blasts is

something we should be doing. It informs our

current members and allows other non-members

to see what’s happening in our student group. We

should make it a goal of at least one e-blast per

quarter. Anyone on our e-mail list, mainly students

and Alumni would receive our e-blasts. We can

also utilize the Academic and Student Affairs

departments by asking them to “blast” the entire

school or specific majors (GD/ADV) on events we

are hosting. Keep in mind you’ll want to use them

sparingly- the departments can’t send out every

e-blast but plan on using them no more than 1-2

times each per quarter.

PROFESSIONALS, ALUMNI & THE PUBLIC:

E-mailing teachers and industry contacts about

our events is another possible way to promote to

professionals, alumni and the public. We can also

talk with the OC Chapter to see if they will help us

promote our event to the rest of the professional

community via e-blast.

MARKETING

Direct Marketing

STUDENTS:

This type of marketing is only for students. It

involves going from classroom to classroom and

making the announcement about the upcoming

specific event. This type of marketing works best

when you have contacted the teacher prior and

told them about the event- possibly asking for their

support by giving their attending students extra

credit if they show up. We can always provide proof

for them that their students attended our event.

Once in the class, be sure to tell the students what

the event is, when and where it is, why going to the

event is important for their careers and knowledge

and lastly if the teacher is supporting our effort

and event let the teacher talk about it as well.

Don’t forget to write our website on the board or

tell them if you can’t write it. We want RSVPs on

Facebook or e-mail; this gives us numbers to show

department directors about our effectiveness in

gathering people. If you have anything to pass out

don’t forget to pass them out too!

Strategy (review of the process)

Following a formula is best when marketing. The

more you do it, the more you know what needs to

be done to make it successful. Most events that

we host and sponsor start by planning them out

deciding when and where they will be.

Selecting the Time

Remember, having events on Monday and Friday

is the riskiest to market. You must know your

market- who is coming to your event!?! Having

faculty support is the only way to ensure a

successful Monday or Friday event. It’s better to

hold events on Tuesday, Wednesday, and Thursday.

School numbers show these days as the most in

attendance, with Wednesday being the busiest day.

Also understand planning events on these days will

be difficult to find classrooms, its best to work with

the Graphic Design/Advertising Academic Director

with reserving classrooms if they need to be during

regular class schedules (i.e. your event is 1pm till

4:30pm). Typically you want to try to hold events

during the breaks- lasting no longer than an hour.

In these normal cases you will need to ask Student

Affairs who to reverse rooms with.

Picking the Event

If your stumped on what to do, pick an event from

the list of earlier events we have already done.

Otherwise think about what you would want to

learn about and gather consensus from the rest

of the board. Create events that are short and

try planning a big event that you know will be

a lot longer. This way you have a variety for our

members to pick from. Keep it simple. Don’t over

think everything, sometimes its okay but not for

every event.

How to Fund

If it’s a lecture, it’s free!!! If the event requires more,

remember using the “Defining Success” section to

pitch the idea/event to each department director.

Follow-up, follow-up, follow-up! You have to be

dedicated to being proactive. If you pitch the event

saying AIGA AiOC will take care of everything- we

need to do just that- EVERYTHING! If we don’t do

what we say the department director will be less

inclined to help us in the future. They need to be

reassured everything is under control. Follow-up

31

with them weekly or bi-weekly on the progress of

the event, let them pick a couple of things, make

suggestions that we listen to and do. It’s their

money; we need to let them be involved- unless

they leave it up to us.

What to Market

Remember PODF. It stands for:

Posters

Online content (aigaclub.com)

Direct marketing

Facebook event tab

THIS IS THE BARE MINIMUM FOR ENSURING A

SUCCESSFUL EVENT.

Event Work Flow

Now that you know the basics of our Student

Group’s marketing strategy, how does the work

flow work? In other words, what’s the process

from start to finish? Let’s start by planning what

event should be done. Remember, the board

will brainstorm ideas, once you have decided

the process can start. Here is an example of the

workflow for an event.

Idea/event: Color Theory lecture

STEP ONE

Option 1: What week do you want to do it? (no teacher in mind)

- Decide on week, then a specific day, time

and classroom

- Find a teacher that can lecture during the

time you need them

Option 2: When can the teacher lecture? (teacher in mind)

- First figure out the teacher’s schedule and

times they can lecture

- Give teacher an ideal time range you would

like and find compromise

- Do they have a classroom preference?

STEP TWO

You now know the date and time along with who

is giving the lecture- try not to plan other events

during that week (one event per week). Talk to

Student Affairs to find out how to reserve a room

for the event. Try to make the room in the A

building, since it has the highest foot traffic. Most

of the time you won’t have classroom schedules

until the week before school starts. In this case

proceed with the design process, but be ready to

move events around if necessary. You will need to

schedule ALL ROOMS for all events the first week

of the quarter- NO EXCEPTIONS!!!!! If you fail to

do this someone else may book your room and the

event will be disastrous.

STEP THREE

Now have the Art Director(s) assign the print

poster work to a volunteer or have them do the

design work. Remember they also need to design

the web banner for our website, the dimensions are

found on the checklist, on the next page. Have the

poster’s room and times blank or use Greek text

until it’s finalized, week one.

STEP FOUR

While the poster is being designed, create a

Microsoft Tag for the poster and link it to an event

MARKETING

on Facebook. Remember, the event you link it

to will be a new one you need to create for the

upcoming event. You do not need to publicize

the event on Facebook until 2 to 3 weeks before

the event.

STEP FIVE

Week One have all posters turned in for ALL events

that quarter. Update the posters with correct times,

dates, room numbers, and have the Art Director(s)

finalize and proof the copy with the Student Affairs

Department. Convert all files into PDFs and send

off to printer, payment will go through Student

Affairs. At the beginning of week two you should

try to hang ALL posters for ALL events. Be sure to

have Student Affairs stamp each poster with the

date stamp.

STEP SIX

Publicize the event on Facebook 2 to 3 weeks

before the event and then send out a reminder 2 to

3 days before the event on Facebook. Talk about

the event in your classes the week of the event and

then plan on going class-to-class announcing the

event. (Remember, you don’t need to go to every

class, just the ones that would benefit from the

lecture- some ideas for this event would be the

early Graphic Design classes (the ones you took

quarters 1-4), Fundamental classes and General

Education Art classes)

The next page shows a generic event checklist in an

approximate order of operations; some things may

not apply to every event.

33

Brainstorm/decide on events

Figure out Week

Figure out Date

Figure out Time

Figure out Classroom

Find teacher to lecture

Find correct Department Director to help with planning

Decide on final budget

Get quotes from vendors or ask about them to the Department Director

Create Facebook event (do not publicize)

Create Microsoft Tag

Give Tag to Art Director(s) to incorporate into final posters

Design Artwork poster–11” x 17” min. size

Design web banner fomat- .jpg or .png dimensions- 928 x 300 AND 557 x 300 pixels

Design video clip to show in A Building atrium resolution– 1280 x 800 pixels format– .mov

Design video clip to show on aigaclub.com dimensions–640 x 480 pixels

Design banners for plasma screens on campus dimensions–720 x 480 pixels format– .jpg

Reserve classrooms Week One!!!

E-mail or contact anyone who will help with set-up (like the pages, IT department, or voluneteers)

Send out finalized schedule/ postcard to board of directors for proofing

Update posters with correct information about events

Test Microsoft Tags on posters before printing all posters/postcards

Have all advertising approved via Student Affairs/other department

Make sure sponsor logo and contact info is on ALL print material to receive discounts and/or free prints

Create PDFs of posters/postcard and send to printer

Stamp ALL print posters with date stamp (this is how Student Affairs approves posters)

Hang ALL posters beginning of Week Two

Send out invite on Facebook 2 to 3 weeks before each event

Post event on other school’s Facebook pages

Monitor RSVP list for events daily/weekly

If RSVP numbers are low, post to AiCAOC Facebook page and ALL of our Facebook fan pages we subscribe too (create a buzz)

Send out e-blasts via Student and Academic Affairs and/or OC Chapter (depends on event)

Send out event reminder on Facebook 2 to 3 days before event

Talk about event to EVERYONE!!!!!

Go class-to-class and promote, tell date, time, location, how to RSVP, why they should go

Routinely meet with Department Directors to be kept in the loop of information about the event (weekly until the event is done)

EVENT CHECKLIST (GENERIC)

SPONSORSHIP

Finding & Negotiating

Finding a sponsor isn’t diffucult. First think, who do

you know in the industry that could benefit from

exposure to students? Do you know a friend that

runs a print shop, vinyl sticker shop, design firm,

web shop? The next step is pitching them the idea

of sponsoring. Talk about what we can offer them:

- Current student body 1900 (potential customers)

- AIGA Chapter exposure- 200+ industry

professionals are members and attend

our events (all numbers are accurate as of 12/10)

- We can market for them at our events!

- We can place their logo on everything

- We can give them a weblink from our site

- We ask for donations ranging from $100 to

$400 per year

- No cash? We can trade too!

Lastly, GET IT IN WRITING! That’s it.

Our Current Sponsor

Recently, we have secured a sponsor, below is the

exact terms and conditions we need to comply

with to receive the benefits. For our current board

members that are Vice-President and President, it’s

important to introduce yourself. We need to secure

the relationship- consider this your first “unofficial”

professional relationship with a client. XXXX helps

us substantially and need to be kept in the loop

of information. Failure to do this may result in a

strained relationship and have them wondering

why they should continue sponsoring us- we don’t

want that!

The Contract

The next page(s) contain the actual contract as of

01/11. This section and contract should be updated

once a year. Even if the contract stays the same,

it should be confirmed with the sponsor. Even

asking informally such as, “Can we count on you for

another year?” or “I just wanted to make sure our

agreement is still the same.”

35

SPONSORSHIP

Actual Contract

Sponsorship for AIGA AiOC Student Group Benefits:

• AIGAStudentGroupatArtInstituteofOrangeCountyreceives4setsof500postcardseachyear

for free of charge (Postcard specs: 14pt C2S paper, size 5.5x4.25, double-sided full color)

• XXXXFacebookcanhelppromoteAIGAevents

• XXXXWebsitewilladdAIGAtooneofitsResourceLinks

SPONSORSHIP DISCOUNTS

• AllAIGAmembersget10%discountontheirprintproducts

• Printingone-sideAIGAmaterialandone-sideXXXXmaterial=0%off

• “PrintedbyXXXX”+logo+contactinfo=0%off

• Textonly:“PrintedbyXXXX”+contactinfo/website=0%off

• AIGAtemporaryplasticmembershipcardswithXXXXname&website=0%off

GRAPHIC AND PRINTING BENEFITS

• NameonAIGAtemporaryplasticmembershipcardsforOC,SD,andLA

• Name,Logo,&ContactInfoonallthefreepostcards(4setsof500postcardsperyear)

• Postcard0%offforAIGAmembers-goesinallnewmemberpackets

• NameandcontactinfoasaresourceonAIGAsite

• Facebook-someXXXXpromotions

These prices do not include the discounts for AIGA (see above for specific discounts)

FLYER SIZE 8.5X11

100lb Dull Text– $0/impression

100lb Dull Cover– $0/impression

POSTER SIZE 11X17 (NO BLEED)

100lb Gloss Book– $0/impression (no minimum quantity for AIGA)

OTHER PRINTS

500 matte Business cards– $0

10 18”x24” posters– $0

2 18”x24” posters mounted– $0

SAM

PLE C

ONTRACT

PASSWORDS/ACCOUNTS

Out of the entire manual, this section will need to

be updated the most. If a password is forgotten

and reset, be sure to update it in this section right

after. This will ensure all future board members

have accurate information they can rely on.

E-mail Accounts

access: hotmail.com

user/e-mail address: [email protected]

password: XXX

This is the main email account for our student

group, we all check it as often as possible, there

are lots of communications from Student Affairs),

the AIGA OC Chapter, and AIGA OC chapter

board members, we’ll also usually share common

knowledge/forwards that the rest of the board

needs to know here; there is also a “meeting

minutes” folder where the Secretary uploads the

minutes of each meeting. We usually ‘mark as

unread’ on new stuff that everyone needs to read

or something that’s addressed to a specific board

member. There are several mailing lists already set

up, to email all board members, start typing ‘board’,

it’ll auto complete.

user/e-mail address: [email protected]

password: XXX

This is the main email account for people that

are interested in becoming new members in our

student group. All members that have membership

questions, including if they want to renew their

membership can also email this account. The

Treasurer usually has access to this account, but

anyone can access it- we ask that you never

delete anything from this account unless you

are the Treasurer.

user/e-mail address: XXX

password: XXX

This is another email address that every social

networking site we use is registered under, it’s

inbox is mostly notifications from facebook, etc.

(spam) feel free to filter as you wish. This inbox

should be checked periodically for messages from

the sites, but since we don’t publicize the address

there’s not much.

AIGA Mail Accounts

access: mail.aigaclub.com

username: XXX

password: XXX

39

This account creates mail accounts for @aigaclub.

com and can access the Google Group email access

for Board and E-Blast email accounts. aigaclub.com

We have gmail accounts for specific board

members. If you wanted to contact the entire bard,

you simply need to email “[email protected]”

likewise if you needed to contact the President or

other board member title (example- “president@

aigaclub.com”). Below are the specific emails for

the board members; all others not listed should

refer to the general hotmail.com accounts.

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

Social Networking Sites

Our log-in’s are generally similar:

access:

facebook.com

linkedin.com

twitter.com

youtube.com

login name: XXX

(and/or) login email: XXX

password: XXX

Facebook

It should be checked at least once a week, more

often if possible - to accept friend requests,

weed out spam on our wall/event walls, and to

answer questions posted to this account - if you’re

unsure of an answer for someone or if there is a

membership request, paste the message in an email

to [email protected] so the other board members

can see it, and respond appropriately to the person

- and the Facebook message should be replied

to in kind that someone will get back to them. In

instances where V.I.P.s contact us via Facebook,

you should ensure that the board receives the

message and that a response is sent back to

the person in a timely manner (i.e. designer/

professionals requesting RSVP for an event is very

common). Lastly, always sign or write on the wall

as if you are “AIGA,” not a specific person. Never

sign a message with your name, instead sign with

“Regards, AiOC AIGA Student Group”; otherwise

the respondent may try to single you out if an issue

arises. We want to handle any problems as a group

and in a professional manner, never exchange

banter or questionable comments- instead use

generic, non-offensive, professional responses.

Ask them to contact a board member or attend

a meeting to get specifics. Our social networking

sites are for general information not specifics.

PASSWORDS/ACCOUNTS

LinkedIn

We have both an account, and a Group on linked

in - there are more people in our group than are

linked to our account, - we check it periodically

to accept new friend requests, and to post major

events to; it’s kept alive because several AIGA

professionals use LinkedIn heavily, events can be

posted to our Group’s discussion page - and all of

our linked members will get an email - we basically

reuse the body copy from the Facebook event and

always post a link to the FB event page so they can

RSVP there.

YouTube

Our YouTube account is for any and all videos of

our events we can get our hands on - we currently

have video of our TV appearance in the Spring

Quarter 2010- and the AIGA promo video, once

video from our Design Link series is completed

we should post them ASAP! We have a director’s

account, but it still has the 10min limitation because

we started it after some cutoff date.

Important Notes About

Our Social Networking Sites

We receive a lot of correspondence via Facebook,

sometimes questions such as: “where the is my

membership card?” forward these messages to the

board email and to the Treasurer who handles our

membership logistical inquiries. Also “I want to pay

you, who/when/where?” direct them to attend a

meeting any Thursday in the regularly scheduled

room, or if they cannot make a meeting, forward

the message to the board and Treasurer to set-up a

time to meet them.

ALL of our social networking accounts including

emails are both monitored and under supervision

of Ai, and are considered representative of Ai, our

student group, AIGA national and AIGA Orange

County. No swearing and nothing dirty, be vigilant

to monitor our wall for these things and spam.

Keep the board apprised on actions, i.e. a student

got crazy and you deleted their comment - who

was it, what did they say, etc. copy an email to the

board. In rare cases, we have unfriended students

after repeated issues.

In general, when posting under the AiOC AIGA

account name, it is from the student group as a

whole - as most businesses would handle customer

service correspondence - there is no need to give

your name unless when it is requested and you are

comfortable giving it.

All of our electronic communications are

confidential - they are not to be shared with

members without permission from the board.

When answering questions regarding events etc., a

direct answer is fine, however a link to where they

can find the information should always be included

so they can find it on their own in the future. Most

replies to people on Facebook should include a

reminder to email future communications to us for

a faster response, and a referral to aigaclub.com.

41

Sample Account

access: Sample.com


password: XXX

Sample Account

access: Sample.com

Username: XXX

Password: XXX

Sample Account

access: Sample.com

username: XXX

password: XXX

Sample Account

access: Sample.com


password: XXX

ADMINISTRATION PASSWORDS/ACCOUNTS

Sample Website Accounts

The domain is held by XXX

user: XXX

password: XXX

Our current host is XXX

held by: XXX.com

(for troubleshooting, billing info)

access: XXX

(for host configurations)

username: XXX

password: XXX

The email associated with our account at XXX is

XXX@ XXX.com (this is used for password reset

and such).

FTP Account

First you need an FTP client, if you don’t have one

there are free ones you can download/install:

Cyberduck (MAC) http://cyberduck.ch/

SmartFTP (PC) http://www.smartftp.com/

Make a new connection using the

information below:

Server: XXX

Port: XXX

Username: XXX

Password: XXX

Usually you can click and drag from Finder/

Explorer - into the Remote side of the window

to upload. You can drag files off the remote side

to download.

Access FTP through a web address:

XXX

Username: XXX

Password: XXX

Keep in mind of folders that exist and where you

put files so you can refer to them should anyone

need to grab them. Do not delete any files that

you didn’t originally upload. If you have any

questions contact the Web Director(s). We can

give this information out to people who make

posters and such.

Sample Account

access: XXX

default username: XXX

password: XXX

This is the basic admin account that is used to

manage all content located on XXX.com, it is

advised that custom user accounts be made for

specific parties as XXX will log activity which can

be useful when changes are made. Anyone who

requires access to this should be made an account

using this default admin account or with an existing

admin account. If your not familiar with this process

please ask the Web Director(s).

Sample Account

access: XXX

username: XXX

password: XXX

This is mostly for the XXX plugin that adds social

media links to content, the account is used for

statistics logging.

43

THIS PAGE WAS LEFT BLANK FOR ADDITIONAL CONTENT THAT MAY BE

ADDED LATER TO THIS SECTION

CONCLUSION

Between communicating with a board of directors,

planning successful events, marketing the events

and getting funding for everything, at the end

of the day its about design! AIGA AiOC Student

Group has been designed much like a typical AIGA

Chapter. In addition to the structural organization,

it serves as a way to understand how all creatives

like marketers, advertisers, and graphic designers

have to work together to “make it happen!” This

guide is just a taste of the real world skills you are

about to acquire while you are part of the board of

directors for one of the best student groups in the

Southern California region! Remember you were

picked because you are a dedicated individual that

not only has design skills but leadership skills too. If

you ever have questions, need advice or just want

to chat feel free to contact past board members

(Alumni). Being a board member links us all

together and being designers makes each one of us

willing to help each other. Design matters, thanks

for seeing it that way too!

CREDITS

EDITOR

DESIGN/CONCEPT

CONTRIBUTORS

ARTWORK

(IN ORDER OF APPEARANCE)

STUDENT GROUP LOGO

DESIGN LINK LOGO

ART INSTITUTE LOGO

MARK EDWARDS

MARK EDWARDS

JOEY LOPEZ

KATIE WILKINS

LARA LANGE

TOM NARA SRISOOK

BETTY KO

CHUCK PEBENITO

LARRY ERIC GONZALEZ (CONTENTS)

MARK EDWARDS (CONTENTS)

LARRY ERIC GONZALEZ (CONTENTS)

KATIE WILKINS (CONTENTS)

CHUCK PEBENITO (CONTENTS)

MIKE HUGHES (CONTENTS)

MICHAEL WORTHINGTON (PAGE 4)

LARRY ERIC GONZALEZ (PAGE 8)

CHUCK PEBENITO (PAGE 20)

BRIAN LARA (PAGE 25)

BETTY KO (PAGE 26)

TOM NARA SRISOOK (PAGE 34)

MARK EDWARDS (PAGE 37)

MARK EDWARDS (PAGE 44)

MARK EDWARDS

TOM NARA SRISOOK

EDMC

AIGA AiOC Student Group Guide Bookdesigned & written by mark edwards, 2010 president

book set in gotham htfprinted soft cover, standard paper

AIGA AiOC Student Group Guide CD

AIGA AiOC Student Guide Book

Documents

Transcript of AIGA AiOC Student Guide Book