ADVANCED FACEBOOK STRATEGIES FOR YOUR BAR OR RESTAURANT

WITH BARRY CHANDLER

Thursday, September 8, 11

WHAT WE’LL COVER

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

• Profile, Page or Group

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

• Profile, Page or Group

• Advanced Customization

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

• Profile, Page or Group

• Advanced Customization

• What to Post, When to Post, How often

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

• Profile, Page or Group

• Advanced Customization

• What to Post, When to Post, How often

• Getting Fans & Customers

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

• Profile, Page or Group

• Advanced Customization

• What to Post, When to Post, How often

• Getting Fans & Customers

• Check-ins and what they mean to you

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

• Profile, Page or Group

• Advanced Customization

• What to Post, When to Post, How often

• Getting Fans & Customers

• Check-ins and what they mean to you

• Measuring what’s working

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

• Profile, Page or Group

• Advanced Customization

• What to Post, When to Post, How often

• Getting Fans & Customers

• Check-ins and what they mean to you

• Measuring what’s working

• Free Strategy Booklet - 33 Content Strategies that work

Thursday, September 8, 11

WHAT WE’LL COVER• Intro

• Social Media Revolution

• Profile, Page or Group

• Advanced Customization

• What to Post, When to Post, How often

• Getting Fans & Customers

• Check-ins and what they mean to you

• Measuring what’s working

• Free Strategy Booklet - 33 Content Strategies that work

• Questions & Answers (Hopefully!)

Thursday, September 8, 11

IN SUMMARY

What type of Facebook presence you need

Getting the most out of your activity

How to get more customers

How you’ll know if it’s working or not

Thursday, September 8, 11

ABOUT ME

Thursday, September 8, 11

ABOUT ME

Thursday, September 8, 11

ABOUT ME

Thursday, September 8, 11

ABOUT ME

Thursday, September 8, 11

ABOUT ME

Thursday, September 8, 11

ABOUT ME

Thursday, September 8, 11

ABOUT ME

Thursday, September 8, 11

TWEET ME UP

I’m on a Facebook Strategy Webinar with @thebarblogger

Thursday, September 8, 11

SOCIAL MEDIA REVOLUTION

Thursday, September 8, 11

SOCIAL MEDIA REVOLUTION

Thursday, September 8, 11

PROFILE, PAGE OR GROUP

You need a Facebook Page, not a profile and not a

group

facebook.com/pages

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

CUSTOMIZING FACEBOOK

Thursday, September 8, 11

FACEBOOK URL

www.bit.ly/shortstacklab

Thursday, September 8, 11

SHORTSTACK LAB

www.bit.ly/shortstacklab

Thursday, September 8, 11

THE WELCOME TAB

Thursday, September 8, 11

THE WELCOME TAB

Thursday, September 8, 11

THE WELCOME TAB

Thursday, September 8, 11

THE WELCOME TAB

Thursday, September 8, 11

THE WELCOME TAB

Thursday, September 8, 11

COLLECTING EMAILS

Thursday, September 8, 11

COLLECTING EMAILS

Thursday, September 8, 11

COLLECTING EMAILS

Thursday, September 8, 11

COLLECTING EMAILS

Thursday, September 8, 11

COLLECTING EMAILS

Thursday, September 8, 11

COLLECTING EMAILS

Thursday, September 8, 11

MENU TAB

http://www.facebook.com/menutab

Thursday, September 8, 11

OTHER TABS WE’VE ADDED

Sawmill Restaurants

Hellas Nightclub

Thursday, September 8, 11

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

DAILY QUOTE

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

DAILY QUOTE

PHOTOS/VIDEOS OF ANY BAR EVENT

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

DAILY QUOTE

PHOTOS/VIDEOS OF ANY BAR EVENT

MENU CHANGES

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

DAILY QUOTE

PHOTOS/VIDEOS OF ANY BAR EVENT

MENU CHANGES

LOCAL EVENTS

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

EXCLUSIVE DEALS

BEHIND THE SCENES CONTENT

DISH OF THE DAY

COCKTAIL SPECIAL

ASK QUESTIONS

DAILY QUOTE

PHOTOS/VIDEOS OF ANY BAR EVENT

MENU CHANGES

LOCAL EVENTS

REPLIES & COMMENTS

WHAT TO POST, WHEN TO POST

Thursday, September 8, 11

FACEBOOK QUESTIONS

Thursday, September 8, 11

FACEBOOK TAGGING

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

TELL YOUR CUSTOMERS HOW TO FIND YOU

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

TELL YOUR CUSTOMERS HOW TO FIND YOU

ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

TELL YOUR CUSTOMERS HOW TO FIND YOU

ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE

INCENTIVISE YOUR CUSTOMERS TO ENGAGE

Thursday, September 8, 11

GETTING YOUR CUSTOMERS ONBOARD

TELL YOUR CUSTOMERS HOW TO FIND YOU

ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE

INCENTIVISE YOUR CUSTOMERS TO ENGAGE

Thursday, September 8, 11

FACEBOOK PLACES & CHECKING-IN

Thursday, September 8, 11

MEASURING YOUR SUCCESS

Thursday, September 8, 11

MEASURING YOUR SUCCESS• Coupons

Thursday, September 8, 11

MEASURING YOUR SUCCESS• Coupons

• “How did you hear about us?”

Thursday, September 8, 11

MEASURING YOUR SUCCESS• Coupons

• “How did you hear about us?”

• POS Tracking

Thursday, September 8, 11

MEASURING YOUR SUCCESS• Coupons

• “How did you hear about us?”

• POS Tracking

• Facebook exclusive deals

Thursday, September 8, 11

MEASURING YOUR SUCCESS• Coupons

• “How did you hear about us?”

• POS Tracking

• Facebook exclusive deals

Thursday, September 8, 11

FREE STRATEGY BOOKLET

www.facebook.com/interactivehospitality

Thursday, September 8, 11

WORK WITH US

www.interactivehospitality.com

Thursday, September 8, 11

WORK WITH US

www.interactivehospitality.com

Thursday, September 8, 11

WORK WITH US

www.interactivehospitality.com

Thursday, September 8, 11

Questions

(make them easy...;-)

Thursday, September 8, 11

Tweet me and FB me!

Thursday, September 8, 11