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info@contextoptional.com • www.contextoptional.com • 415.738.7997 • 625 Market Street, 14th Floor., San Francisco, CA 94105

ad:tech San Francisco

McDonald’s Gets Social with Monopoly on FacebookApril 2010

04/10/2023

© Context Optional, Proprietary & Confidential2

Branded Gaming Inside Facebook

Objectives:

Bring one of the most recognizable promotions of all time onto a new platform (Facebook)

Ensure security and scalability with millions of dollars at stake

Encourage sharing

© Context Optional, Proprietary & Confidential3

Don’t Forget the Stream

Solution:

Encourage Status Updates

Get into the News Stream

Reward Sharing

© Context Optional, Proprietary & Confidential4

Results

More Than 300k users

Nearly 2.5 million pageviews

400k application visits

6k fans allowed the app to updatetheir status

© Context Optional, Proprietary & Confidential5

Questions?

Kevin Barenblat, co-founder and CEO

info@contextoptional.com| +1.415.738.7997