!e Experience Driven Commerce Platform

Paolo Mo"adelliSr. Mgr. Technical Marketing

@paolomoz

hybris

Adobe® Marketing Cloud

Integrated Platform

Out of the BoxExperience

Websites

Shop

E-commerce Backend

✓ Embedded hybris Server✓ User Management✓ Catalogue Import✓ Product Synchronization✓ Cart Synchronization✓ Search ✓ Front End Components✓ Multi - Catalogue✓ Promotions

Standards

Integration in a nutshell

Adobe

scripting

OSGi bundles

hybriscommerce

hybris

comp

RESTful API

Target Everything

Let the Context drive

Digital Asset Management ++

Creative Cloud Integration Creative

Cloud

Beach House?

Agency

Freelancer

Firewall

Share

ShareShare

In-house Digital Asset

Management

Cover Story

Editorial Content Editing

A

A

Manuscript

Flow around Inserts

Flow in columns

A

Multi Channel Experience

Responsive Design

600kB1.7MB1.9MB2.7MB

Single HTML

Great mobile experience

One template

Optimized Assets

What’s in it

Partner interaction points

Adobe

InteractiveAgency

ImplementationPartner

design

hybriscommerce

hybris

✓ Design:✓ templates✓ components✓ landing pages

✓ Implement:✓ components

✓ Extend:✓ commerce framework✓ hybris implementation

comp

!ank youPaolo Mo"adelliSr. Mgr. Technical Marketing

@paolomoz

hybris

Adobe® Marketing Cloud