AEM/CQ Montreal User Group Meeting - March 25, 2015 - Takeaways from Adobe Summit 2015

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HIGHLIGHTS FROM ADOBE SUMMIT Adobe AEM User Group – Montreal Chapter

Transcript of AEM/CQ Montreal User Group Meeting - March 25, 2015 - Takeaways from Adobe Summit 2015

HIGHLIGHTS FROM ADOBE SUMMIT Adobe AEM User Group – Montreal Chapter

AGENDA

•  Summit •  The high-level themes:

–  Marketing beyond marketing –  Consistent and continuous experiences –  Reinvention is a journey

•  Marketing Cloud announcements •  AEM 6.1 announcement + top features •  Discussion and Q&A

WHAT IS ADOBE SUMMIT?

•  7,000 attendees •  135 + sessions •  3 days •  10 tracks

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SOME OF THE KEYNOTE SPEAKERS

•  Top Adobe Executives •  Michael Lewis •  Michael Keaton •  Nate Silver •  Steve Young •  Coca-Cola

•  Starwood Hotels •  ESPN •  Under Armour •  Time Warner Cable •  National Australian Bank

MAJOR THEMES

•  Marketing Beyond Marketing •  Reinvention of Marketing •  The Product is the Marketing

SOLUTIONS

CORE SERVICES

PLATFORM

ANALYTICS EXPERIENCE MANAGER

CAMPAIGN MEDIA OPTIMIZER

SOCIAL TARGET

ACTIVATION ASSETS COLLABORATION EXCHANGE MOBILE PROFILES & AUDIENCES

USER MANAGEMENT & ADMINISTRATION

Data & Content

PRIMETIME AUDIENCE MANAGER

THE NEW ADOBE MARKETING CLOUD

TWO NEW PRODUCTS

•  Brings TV to every IP-connected screen. It gives programmers and operators modular capabilities to stream, protect, analyze, and monetize video across desktops and devices.

Prime(me   Audience  Manager  

•  The industry’s first data management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy- friendly management system that works across all advertising distribution platforms.

MARKETING CLOUD INNOVATIONS

Audience Core Services Allows a wide range of audience and behavioral data (CRM or other) to be imported and used by Marketing Cloud products.

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CREATIVE CLOUD MARKETING CLOUD

ADOBE EXPERIENCE MANAGER 6.1

•  Announced but not released •  Will be in gold master soon – may be available by

request from Adobe prior to general release in May. •  Expected release is end of May 2015.

SUB-PRODUCTS UNDER AEM

Apps  

Communi(es  

Sites  

Assets  

Forms  

Screens  

WHAT’S NEW IN AEM 6.1?

•  General theme – “Making your life easier” •  New branding… •  AEM Sites: Productivity enhancements •  Enhanced AEM, Target and Campaign integrations •  Development tools and enhancements •  AEM Apps: New features •  AEM Screens: New offering

AEM SITES: PRODUCTIVITY ENHANCEMENTS

•  New navigation style –  Similar to Mac Finder –  Multi-select pages and

property modification –  Advanced search

capabilities including analytics KPIs (i.e. goal metrics or custom eVars)

–  Multi-select and multi-tag assets

•  Client context expanded to validate ‘journeys’

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AEM SITES:

Translation Integrations - Request translation, create new projects, choose translation model, track progress and costs.

AEM SITES: RESPONSIVE GRID

•  Layouting mode: Bringing responsive edits to marketers –  Layouting mode allows

marketers to define the way the page looks like at specific breakpoints.

–  It gives the author the ability to resize, stack, or even hide component.

–  Reduce the development cycle by allowing marketers to do most of the changes

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AEM SITES: ANALYTICS INTEGRATION

•  Analytics integration –  Display your

custom KPIs directly in the AEM Sites view

–  Displayed as columns

–  Advanced search and filtering capabilities

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ENHANCED AEM, TARGET & CAMPAIGN INTEGRATIONS

•  Targeting mode –  Create experiences directly from

AEM –  Very similar workflow as Adobe

target •  Integration with Adobe Campaign

–  Create campaign assets (ie emails) on AEM. Good for reuse content and assets

–  Setup in AEM, add all Campaign dynamic fields in AEM

–  Use directly in Campaign as asset. No need to transfer html.

•  In both cases, you can leverage Audience Manager

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DEVELOPMENT TOOLS & ENHANCEMENTS

•  Design-to-web –  From PSD to CSS/

HTML –  Brackets integration

•  Sigthly 1.1 •  New Brackets IDE •  Eclipse IDE

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AEM SCREENS •  Blends physical

stores with personalization and visualization powers of digital.

•  Controlled by AEM •  Touch consumers

at home, in store, on-the-go, and more…

AEM APPS

Creating continuous and consistent engagement. •  New IoT SDK: Connect beyond

phones and tablets. •  Central control of apps •  Flexible app metrics •  Template driven app creation

AEM FORMS

•  Mobile Forms and documents: creation of responsive communications and statements, and enhancements to adaptive forms.

•  Responsive tables, reusable form fragment support, customizable errors and form sets.

Discussions and Q&A

Resources

MORE INFO

•  Slides: –  Will be shared after the meeting.

•  Summit Recordings: –  http://summit.adobe.com/na/sessions/summit-online/online2015