Post on 25-Jan-2015
description
FEBRUARY 2014
ABOUT
creative trends
insp
irati
on
impact
ads
worl
dw
ide
advertising
best
mark
eti
n gsu
rvey
competitioninnovation
orig
inal
brand image
Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site
Approximately 1.000 of the latest and greatest ads added each month from around the globe
Analyze creative trends, view and monitor the competition, get inspired
Creative library with 150.000 pieces of creative work (all media types)
FEBRUARY 2014
BrandsGEOlinoVolkswagenLisbon City CouncilCaritas
Business SectorsMediaAutomotiveTourismCharities, NGOs
Media/ChannelsBranded ContentInteractiveStuntOutdoor
This month, discover the following…
AgenciesKolle RebbeAchtung!Leo Burnett LisboaDDB Tribal Wien
FEBRUARY 2014
Experience the effects of global warming with your kids
A magazine creates a board game
GEOlino is a German science magazine for children. They wanted their young readers to experience the effects of global warming. So they created with Kolle Rebbe a playful way to raise awareness among children about this crucial topic. The board game was replaced by a special ice-tray representing the Arctic and then put on a big sponge…
MEDIA
FEBRUARY 2014
Click on image to watch the complete case
FEBRUARY 2014
MEDIA
Experience the effects of global warming with your kids
A magazine creates a board game
The newest model has become the feature of a live, online car chase showing off its handling ability and speed
Fusion between Real life and Internet
An app enabled people to practice with the different models to try and catch the car, and the most popular Dutch websites advertised the live car chase with banners disguised as the racing track. The internet users had to click on the Golf…
AUTOMOTIVE
FEBRUARY 2014
Click on image to watch the complete case
FEBRUARY 2014
The newest model has become the feature of a live, online car chase showing off its handling ability and speed
Fusion between Real life and Internet
AUTOMOTIVE
A new typing font as its corporate identity
Lisbon affirms its identity with a creation on the essence of the city
The trams are part of Lisbon's landscape and have become an icon of the city. Their wires scratch the capital's blue sky. So the scheme was created with the wires in mind, and helped to create a new font called LX Type, which can be tested on a new website each letter representing a picture of the city…
FEBRUARY 2014
TOURISM
SEE THE COMPLETE CASE
FEBRUARY 2014
A new typing font as its corporate identity
Lisbon affirms its identity with a creation on the essence of the city
TOURISM
CHARITIES, NGOs
In reaction to the eviction of the homeless from Viennese City Park on the arrival of Winter, DDB Tribal & Caritas association have decided to raise awareness about this issue and raise funds to support. In bus shelters, they set up a new kind of ad, in replacing the light tubes to heating lamps. “Give Warmth”. Literally, the message explained to people that one euro given could turn the heater …
Innovation in bus shelters
Raise awareness about homelessness with an outdoor innovation
FEBRUARY 2014
Click on image to watch the complete case
FEBRUARY 2014
CHARITIES, NGOs
Innovation in bus shelters
Raise awareness about homelessness with an outdoor innovation
Last month showcase
(To see last month’s selection, click HERE) FEBRUARY 2014
COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
FEBRUARY 2014