Introducing Acrolinx 4.0

28 January 2014

PG Bartlett, Acrolinx

Highlights of Acrolinx 4.0

Voice Scores Acrolinx Analytics Terminology Rule Context Configuration “Scorecard”

Schedule:– Announce today– Release February 28, 2014

Voice ScoresCreate More Engaging Content

Driving Success in the Content Era

Relationships are now built on content– Buyers complete 70% of

decision before they engage with sales

Technical content now as important as marketing content to help buyers choose

Acrolinx 4.0 focuses on entire customer journey– Both marketing & technical

content

For almost 89% of buyers, high-quality technical content is either important (33%) or very important (56%) to their initial purchase decision.

– IBM survey of clients and prospective clients

“Audiences are inundated by pleasfor their attention.

“Consumers no longer respond to anything but the most compelling content.”

– Gartner

Voice Scores: Create More Engaging Content

“Voice Scores” measuretone of voice

(“Style” rules guide authorsto avoid violations; theydo not measure specificaspects of style)

Voice Scores help you create content that’s more engaging by giving authors feedback on their content’s tone of voice

All customers receive this capability

Out-of-the-box scores shown above (initially available only for English)

How Voice Scores Work

Voice Scores are measurements only– For scores outside target range, Acrolinx displays general guidance

• Example: “here’s how to increase ‘Liveliness’… ”

– Specific guidance comes from Style rules

Score of 100 is “highest,” not“best”– Target score may vary based on

document type– Example: techdocs may have a

lower target for “informality”

Score calculations not customer-specific– Instead, you adjust targets to your corporate & document goals

Acrolinx AnalyticsEnterprise-Class Reporting

Acrolinx Analytics: Meet Executive Needs

New enterprise-class reporting capabilities– Metrics that executives expect &

demand

Improved user experience & performance

Replacement for “Reporting” functionality– If you’re licensed for Reporting,

then you get Analytics– If you’re not, please talk to your

Acrolinx account manager

Twelve Standard Reports

New reports on cost savings, quality, usage Assess results against goals Calculate cost savings / ROI Identify problems for translation

Distribution of checks by document type, language, plug-in, rule set, user

Metrics (words & sentences per document, flags per 1000 words, avg. sentence length, avg. score)

Checks performed per hour For one rule, list of documents with flags for that rule Number of flags for each rule Top spelling issues Quality improvement over time Quality improvement by document ROI by category ROI by period Terminology usage grouped by status Number of checks per month

Simple Report Generation

Choose report type

Select report parameters

New Custom Fields & Dashboard Control

Acrolinx 3.x had User Information only

Acrolinx 4.0 adds:– Document

Information– Configurable in

Dashboard You can configure custom fields in Dashboard:• Field category (User or Document)• Field name• Field type (List or Free-form)• Field values (if List)

Custom Fields

Document Fields (examples)

Product Document type Version Audience

User Fields (examples)

User name User ID Workgroup Department Division Subsidiary

Acrolinx Analytics – Dashboard Functionality

Configure ROI report parameters (values, currency)

Select users to “ignore” (typically users who only run tests)

Anonymize user-specific data; helps comply with information privacy laws

Search for Checking Reports based on date range & report name

Set up ROI Categories

Assign Rules to ROI Categories

TerminologyEasier & Faster Editing of Terminology

Terminology: Easier & Faster

Terms displayed in infinitely scrolling list (no longer paged)– Easier to work with long lists

Many parameters editable in place– No need to leave list view, which reduces picks and clicks

Can “group” terms in list view– Can easily see synonym terms, which speeds up terminology

approval

Grouping & In-Place Editing of Terminology

Rule ContextsEasily Adapt Acrolinx to Parts of Your Content

Rule Contexts

Your administrators can enable/disable rules for specific portions (“contexts”) of document– Example: use imperative in procedures

Enable/disable rules through Dashboard– Quick & simple

Previously, only Acrolinx Professional Services could set up rules for specific contexts

Change Context for Rule

ScorecardReplaces Checking Report & Results Dialog

Why Change?

You asked for:– Improved usability– Additional functionality– More information

We wanted to add:– Support for Voice Scores– Sleeker format

Introducing the Acrolinx Scorecard

We combined Checking Report and Results Dialog– When check completes, pop-up window contains entire report

Improved usability– Scores now range from 0 (bad) to 100 (good)– Starting view provides quick, complete overview of results– Tabbed interface eases navigation– Links look like links– Select “Do not show this window again” to suppress window from

appearing after each check New functionality

– Shows average sentence length (words/sentence)– Provides one-click creation of an email about an issue

Scorecard

Tabs brings you quickly to area of interest.

Hover to see list of most frequent issues.

Thank You!PG Bartlett

pg.bartlett@acrolinx.com