AARP Travel Research: 2016 Travel Trends€¦ · Title: AARP Travel Research: 2016 Travel Trends...

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Transcript of AARP Travel Research: 2016 Travel Trends€¦ · Title: AARP Travel Research: 2016 Travel Trends...

Top DomesticTravelers

Source: AARP Travel Research: 2016 Travel Trends, November 2015 (aarp.org/2016traveltrends)Contacts: Vicki Gelfeld, vgelfeld@aarp.org; Patty David, pdavid@aarp.org (AARP Research)

Almost Everyone Will Travel for Leisure in 2016

GenerationalTravel Trendsfor 2016

Boomers: Millennials:Top InternationalTravelers Bag Checkers are Likely to Find

Different ‘Must Have’ Items inthe Suitcase

Many Share TheirVacation Fun on Social Media, but Millennials Post the Most80% of Millennials areposting to a social mediasite at least once while only55% of GenXers and just33% of Boomers postwhile on vacation

Good Book& Emergency

NumbersCamera

Jeans &flip flops

Boomers GenXers Millennials

POST

Why Will They Pack Their Bags?

Boomerswill check off

bucket list spots

GenXersare focused onfamily travel

Millennialsare packingfor romance

Summer VacationBoomers: 35%GenXers: 42%Millennials: 36%

Multi-Gen TravelBoomers: 30%GenXers: 43%Millennials: 40%

Weekend GetawayBoomers: 24%GenXers: 38%Millennials: 35%

Bucket List TripBoomers: 24%GenXers: 12%Millennials: 13%

Romantic GetawayBoomers: 17%GenXers: 24%Millennials: 32%

Most Use Online Travel Booking Sites, like Expedia and Priceline, But the Younger You Are, the More You Use Them

BoomersGenXersMillennials

50%74%77%

The Older You Are, the Less Budget Impacts the TripImpacted by increased airfare

Establish a trip budget

BoomersGenXersMillennials

37%57%63%

BoomersGenXersMillennials

42%63%65%

The Sharing Economy isGaining Popularity, WithMany Planning to Stayin Airbnb/VRBO forAccommodations in 2016

BoomersGenXersMillennials

9%13%

22%

WELCOMEGUESTS