AARP Travel Research: 2016 Travel Trends€¦ · Title: AARP Travel Research: 2016 Travel Trends...
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Top Domestic Travelers Source: AARP Travel Research: 2016 Travel Trends, November 2015 (aarp.org/2016traveltrends) Contacts: Vicki Gelfeld, [email protected]; Patty David, [email protected] (AARP Research) Almost Everyone Will Travel for Leisure in 2016 Generational Travel Trends for 2016 Boomers: Millennials: Top International Travelers Bag Checkers are Likely to Find Different ‘Must Have’ Items in the Suitcase Many Share Their Vacation Fun on Social Media, but Millennials Post the Most 80% of Millennials are posting to a social media site at least once while only 55% of GenXers and just 33% of Boomers post while on vacation Good Book & Emergency Numbers Camera Jeans & flip flops Boomers GenXers Millennials POST Why Will They Pack Their Bags? Boomers will check off bucket list spots GenXers are focused on family travel Millennials are packing for romance Summer Vacation Boomers: 35% GenXers: 42% Millennials: 36% Multi-Gen Travel Boomers: 30% GenXers: 43% Millennials: 40% Weekend Getaway Boomers: 24% GenXers: 38% Millennials: 35% Bucket List Trip Boomers: 24% GenXers: 12% Millennials: 13% Romantic Getaway Boomers: 17% GenXers: 24% Millennials: 32% Most Use Online Travel Booking Sites, like Expedia and Priceline, But the Younger You Are, the More You Use Them Boomers GenXers Millennials 50% 74% 77% The Older You Are, the Less Budget Impacts the Trip Impacted by increased airfare Establish a trip budget Boomers GenXers Millennials 37% 57% 63% Boomers GenXers Millennials 42% 63% 65% The Sharing Economy is Gaining Popularity, With Many Planning to Stay in Airbnb/VRBO for Accommodations in 2016 Boomers GenXers Millennials 9% 13% 22% WELCOME GUESTS
Transcript of AARP Travel Research: 2016 Travel Trends€¦ · Title: AARP Travel Research: 2016 Travel Trends...
Top DomesticTravelers
Source: AARP Travel Research: 2016 Travel Trends, November 2015 (aarp.org/2016traveltrends)Contacts: Vicki Gelfeld, [email protected]; Patty David, [email protected] (AARP Research)
Almost Everyone Will Travel for Leisure in 2016
GenerationalTravel Trendsfor 2016
Boomers: Millennials:Top InternationalTravelers Bag Checkers are Likely to Find
Different ‘Must Have’ Items inthe Suitcase
Many Share TheirVacation Fun on Social Media, but Millennials Post the Most80% of Millennials areposting to a social mediasite at least once while only55% of GenXers and just33% of Boomers postwhile on vacation
Good Book& Emergency
NumbersCamera
Jeans &flip flops
Boomers GenXers Millennials
POST
Why Will They Pack Their Bags?
Boomerswill check off
bucket list spots
GenXersare focused onfamily travel
Millennialsare packingfor romance
Summer VacationBoomers: 35%GenXers: 42%Millennials: 36%
Multi-Gen TravelBoomers: 30%GenXers: 43%Millennials: 40%
Weekend GetawayBoomers: 24%GenXers: 38%Millennials: 35%
Bucket List TripBoomers: 24%GenXers: 12%Millennials: 13%
Romantic GetawayBoomers: 17%GenXers: 24%Millennials: 32%
Most Use Online Travel Booking Sites, like Expedia and Priceline, But the Younger You Are, the More You Use Them
BoomersGenXersMillennials
50%74%77%
The Older You Are, the Less Budget Impacts the TripImpacted by increased airfare
Establish a trip budget
BoomersGenXersMillennials
37%57%63%
BoomersGenXersMillennials
42%63%65%
The Sharing Economy isGaining Popularity, WithMany Planning to Stayin Airbnb/VRBO forAccommodations in 2016
BoomersGenXersMillennials
9%13%
22%
WELCOMEGUESTS
