A pop up department store design

surprisesurprise

a stage for small retail concepts to present themselves within a shop formula

enterprise

Surprise enterprise® A project by peter ‘t hoen

'It all goes back to being a merchant, really understanding how to

merchandise and not just buy brands.'"Robert Burke, the fashion director of Bergdorf Goodman”

* The Research

new retail=

a new way of thinking about the same thing

NEW entrepreneurs;

Start ups

new mercantile class

preneu

rship creative class

John Kooten

NEW Scale;

telephoneshop

Although giants becoming even larger,

we are going to see more powerful smaller

niches that will be allowed to thrive

because of the proliferation of micro-niches

NEW interactions;

firms become either facilitators or providers

Retailer

Customer

Surprise enterprise® project by peter ‘t hoen

NEW stages;

telephoneshop

Bottom up retail becomes increasingly

popular, the pre-modern form of retail like marketplaces and

bazaars are growing in numbers and scale

* The Concept

creating continuous buzz by constantly changing

staging new talent by giving them a platform

Here I shop.

Here I am.

acting local thinking global

offering the mass convienience of an A+ loction

SURPRISE ENTERPRISE IS:

A department store where the consumer is offered the exclusivity of the small temporally shops and the

mass convenience of an A+ location.

2A department store that will function as a stage by giving the gazelles of retail a temporary platform to venture and

present themselfs.

* The Brand

a tub tekramehcin a ton si alumrof ehT. sehcin fo noitaroballoc

dnarb eno htiw fles ti deef lla dnA

* The Store

physical platform (local)

entrepreneural /customer

global

entrepreneural /customer

virtual platform (global)

selection

internet

selection

PlatformA flexible space that is open 24/7 were to communicate the formula

Here people can act, connect , play and learn the brand.

Permanent

Mobile Units

That raises the flexibility and underlines its temporariness

Small shops that are local and global who gets a chance to venture for a short period

Permanent shops

Big brands who ensure traffic and will support the concept of the small entrepreneurs

telephoneshop

every3 months

everymonthtijdelijk

tijdelijk

everyweekendtijdelijk

tijdelijk

tijdelijk tijdelijk

tijdelijk

Surprise enterprise® project by peter ‘t hoen

Centrum

surpriseenterprise

* The Design

flexible courtyard foodcourt cofiguration indie mini markethyper local entrepreneurs

A pop up department store design

Design

Transcript of A pop up department store design

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