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DEPARTMENTAL STORES IN PAKISTAN

Noman Naseer

DEPARTMENTAL STORES IN PAKISTAN

1) What is departmental Store2) Origin/History3) Charactistics4) Famous store in pakistan5) Retail Industry in Pakistan6) Starting Departmental Store7) Swot8) conclusion

CONTENT

A large shop stocking many varieties of goods in different

department.

Introduction

The departmental stores originated in the European countries during the 19th century. The first departmental store known as BON MARCHE was established in France in the year 1852. Two more departmental stores viz; the LOUVRE and the PRINTEMPS were established in 1855 and 1856 respectively.

Gradually the departmental stores started getting immense popularity. In England, departmental stores came into existence in 1840 and in the U.S.A. in the middle of nineteenth century.

ORIGIN

They deal in different variety of products Various departments Centralized control and management. High Expenses Situated at the most crowded place or an important

place of the city. These are best suited for customers. The excellent services to their customers

CHARACTERISTICS

FAMOUS DEPARTMENT STORES IN PAKISTAN

60,OOO TO 70,000 Peoples visiting store per day

More than 20 Departmental Stores operate in Country

In last 5 years approx. 130% growth in this sector

In 2011,report ,Deloitte includes Pakistan amongst the 10 hidden “Heroes” of the next generation of retail markets.

Pakistan Bureau of statistics according to which retail and wholesale sector worth is Rs 3.6 trillions, representing around 18% of GDP

RETAIL INDUSTRY IN PAKISTAN

Economic recovery facilitates growth of the retail industry of Pakistan

Growth of modern grocery retailers promotes bulk grocery shopping

Consumers start to shift towards modern retailing

Internet retailing starts to carve a niche for itself

RETAIL INDUSTRY IN PAKISTAN

Departmental Store value preposition.

Departmental Store space requirement

Location selection

Don’t overlook the competition

Talk to peoples who are already in business

STARTING DEPARTMENTAL STORE

A study undertaken by an organization to identify its internal strengths and weaknesses,

as well as its external opportunities and threats.

Easy availability of resources

Growing population

Expanding cities

Status symbol to shop from big stores

Popularity of variety shopping under single roof

STRENGTHS AND OPPORTUNITY

Government polices

Heavy taxes

High competition

Credibility factor

WEAKNESSES AND THREATS

Retail/departmental store is full of opportunities for success, but that success is reserved for those who are prepared to commit themselves to everlasting change. To obtain a good average of profits it is necessary to provide state of art facilities to customers.

THANKS