The IPM COGS Awards exists to recognise and reward all the incredible work that enables promotional marketing and brand activation campaigns to happen. All the passion, graft and

expertise without which most campaigns would fall at the first hurdle. All the hidden heroes, the engine rooms, the hard yards, the reason clients can sleep at night, the backbone of our industry…

In fact, we think the IPM COGS is the industry’s foremost Celebration Of Great Service.

I would like to thank everyone who entered this year, as well as our expert Judges, who have taken such pleasure allocating the awards, including Team of the Year, Service Agency of the Year and, the 2019 Grand Prix.

The COGS is a hugely important part of our calendar and, now in its

ninth year, it continues to go from strength to strength.

A huge thank you too to Headline Sponsor, The Work Perk, and Staffing Partner, Elevate Staffing.

Finally, thank you to our Chairman, John Sylvester, the IPM Board, Head of Awards, and IPM Team responsible for delivering another exceptional IPM COGS Awards.

THE IPM COGS AWARDS 2019

Paul CopeManaging Director, IPM

Service Agency

of the Year

Scene2 is a family-owned business, founded in 1999 by theatre set designers Andy Dixon and Susan Walker. Scene2 delivers world-class event production services to agencies and brands with a focus on experiential and immersive events.

Service Agency of the YearThe winner of this COGS Award is made to the company who, in the opinion of the panel Chairs, has done most to deliver against their client’s objectives, working in partnership and adding value. It is awarded on the basis of breadth of effective work while demonstrating a consistent level of great service and exceeding expectations

Judges’ comments“We’ve already seen the impeccable delivery of a Silver-winning campaign in the Experiential categories, but it was the winner's sales performance, culture and innovation which made them stand out. Their performance this year has been a beacon for everything the IPM COGS stands for.”

Birchbox Pop-Up Store

by POD Staffing

POD was given the opportunity to staff a Birchbox POP UP in Carnaby Street, London. This, being their first bricks and mortar opening in the UK for Birchbox, was incredibly high profile for the brand.

Grand PrixThis award goes to the campaign which, demonstrates the strongest combination of execution, delivery and technical excellence, as demonstrated by tangible results against the clear objectives given to the agency.

Judges’ comments“A fantastically trained in-store team, beautifully executed messaging, amazing results. The staff were absolutely integral to the success of this pop-up, demonstrated by the fact the life of this temporary store was extended several times by the client and the team were re-hired each time. A case study in how to deliver this kind of activation.”

Grand Prix

Team of the Year

Elevate Staffing is a leading supplier of premium staffing teams across Europe, the US and beyond. This is the Oculus Anywhere team. They have provided highly technical and complex VR demonstrations and brand engagements at over 550 of the world’s leading tech, cultural and business leader events across the globe for four years.

Team of the YearThis COGS Award recognises the outstanding contribution of group of individuals who have worked together to deliver consistent and/or remarkable success in their field. Our judges were looking for evidence of why what the winning team did was exceptional.

Judges’ comments“It’s impressive that Elevate Oculus Team deliver such large amount of events throughout the year, they excel in client service and strive to success every single time, they demonstrate what can be done as a TEAM!”

Elevate Oculus Team

Valassis extended the platform, building out APIs so that Mars digital agency, Proximity, could build the experience into the Mars site and eCRM workflow, securely passing applications to Valassis to assess, reward and settle, and providing accurate reporting and managing budgets.

Judges’ comments“The solution truly met the challenge, along with delivering customers and reducing costs.”

Coupons, Vouchers, Product Samples

Mars Perfect Fit, First Pack Free

by

Valassis

Category Sponsor

Granby was tasked with sourcing and producing 11 different component items, collating the kits, packing and fulfillingindividual orders out to supporters in the UK, EU and USA – all centrally managed from Granby’s Blackburn location.

Judges’ Chair’s comments“A great example of delivering a complex POS kit solution within limited time frames for a new client. Granby impressed with their ability to produce, deliver and support a simultaneous launch date across the UK, EU and USA celebrating International Women’s Day 2018, ensuring the kits would be in place for the big IWD Social Media launch.”

Print, Packaging, POS

International Women’s

Day 2018

by

Granby Marketing

Services Ltd

The Coconut Catcher

by

Relish Agency

Dulux In-Store

Activation in

Independent Retailers

by

Umbrella

An in-store cashback promotion: spend £30 on Dulux products and receive a £10 cashback cheque in the post.

Judges’ Chair’s comments“The agency worked extremely hard to deliver this, going the extra mile and dealing with the cash incentives in a highly professional and efficient manner.”

Risk Management, Insurance Services

Lazy Bear – 1 in 8 Wins Bundy Smugglers

by

PIMS-SCA

Handling, Fulfilment

AB Inbev Corona

Summer Cooler

Fulfilment

by

Multi Resource

Marketing Ltd

The brief was the Corona ‘Outside is Best’ loyalty campaign of 2018. Consumers were encouraged to purchase eligible promotional packs of Corona beer and collect points to qualify for a free cooler.

Judges’ comments“The brief asked for simple solutions to great complexity, and the winner showed a clear ability to not only do this, but also deliver and exceed the challenging KPIs.”

Movember Shave The Date

by

Whistl (Doordrop Media) Ltd

Whistl managed a highly targeted doordrop media campaign on behalf of Movember. The campaign reached 250,000 targeted homes and went live on the 15th October, which was recommended by Whistlto ensure registration in time for the month of November.

Judges’ comments“A brilliantly put together pack with sharp targeting. The excellent ROI and results speak for themselves, while the great testimonial demonstrates a respectful and trusted client relationship. Great work all round.”

Direct, Postal, Door-to-Door

ICC World Cup

Cricket

by

Selby Marketing

Services Ltd

Peperami Terrify A

Friend For Free

by

Promotional

Handling Ltd (PHL)

Category Sponsor

Prize, Incentive, Reward

Kinder’s 50th Birthday-

Wish It To Win It

by

Black Tomato Agency

Blitz Your Christmas with Regina

byCloud Nine Incentives

To celebrate Kinder’s 50th Anniversary, they would launch an on-pack promotion entitled ‘Wish It to Win It’ in all global markets. After making a Kinder purchase, consumers would enter their unique code online to be entered into a prize draw to make their wish come true.

Judges’ comments“Milestone birthdays can and should be strategic and compelling as demonstrated by this project. We were impressed by the creativity and depth of prizes.

Shaun The Sheep 2

– Theatrical

Premiums

by

LRG International

LRG International is Studiocanal's worldwide promotional partner and all of their promotional products were produced under license for the global release of the Shaun the Sheep 2 movie.

Judges’ comments“This was a complex requirement – with ambitious targets – brilliantly executed.”

Promotional Merchandise

Airbnb – Night At…The Louvre

byBlack Tomato

Agency

Category SponsorCategory Sponsor

Loyalty Support Services

Petplan Rewards for Allianz

by

Multi Resource Marketing

Ltd

Petplan Rewards (PR) is a B2B loyalty scheme designed to support Petplan’s partnership with Veterinary Practices/Breeders.

Judges’ comments“The holistic, end-to-end solution had true challenges to overcome (including a very tight timeline) and delivered great results for breeders and vet across the UK.”

PizzaExpress Fresher

Campaign

by

BAM Student

Marketing

PizzaExpress charged BAM with the delivery of their first campaign, organising and delivering every aspect from recruitment of promotional staff to logistics to concept creation. The campaign targeted specific locations across the UK which involved student accommodation takeovers and key Freshers Fair events.

Judges’ comments“A brilliant, multi-touchpoint experiential campaign which knew exactly how and where to talk to students – right down to the in-student fridge product samples and in-restaurant comms. An activation which, I’m sure, will be talked about by students for months to come. After all, who doesn’t love free pizza!?”

Experiential, Events

H&M Member Rewards

byThe IMS Agency

Footasylum: UNLCKDby

Element – The Prize and Incentive People

Absolut Porn Star Martini Townhouse

byScene2

Category Sponsor Category Sponsor

Staffing

Birchbox Pop-Up Store

by

POD Staffing

POD was given the opportunity to staff a Birchbox pop-up store in Carnaby Street, London. Being Birchbox’s first bricks and mortar opening in the UK, this was incredibly high profile for the brand.

Judges’ comments“Fantastically trained in-store team, beautifully executed messaging, amazing results. The staff were absolutely integral to the success of this pop-up, demonstrated by the fact the life of this temporary store was extended several times by the client and the team were re-hired each time. A case study in how to deliver this kind of activation.”

SwiftReceipt and

Nespresso

by

Granby Marketing

Services Ltd

Premium coffee brand Nespresso tasked Granby with repeating its Member Rewards loyalty campaign for the 2018-2019 winter season. The brief continued a relationship which has been in place since 2013, but the client was looking for an updated, more innovative approach.

Judges’ comments“In our social media age, customer service and rapid response is one of the biggest challenge for brands. Granby demonstrated a cost-effective, customer-centric innovative solution using Optical Character Recognition, that delivered against those challenges, in turn, managing and delivering on both consumer and client expectations.”

Innovation

Google Pixel 3 Curiosity Rooms

byKru Live

Oculusby

Elevate Staffing

Category Sponsor

Multi-territory

Shaun The Sheep 2 –

Theatrical Premiums

by

LRG International

LRG International is Studiocanal's worldwide promotional partner and all of their promotional products were produced under license for the global release of the Shaun the Sheep 2 movie.

Judges’ comments“This work demonstrated clear expertise in strategic planning and execution, which required confidence to make big risks, and delivered fantastic results. A well-written entry too.”

Oculusby

Elevate Staffing

Pringles – Free Prize With Every Can

byCloud Nine Incentives

Category Sponsor

Staffing Partner

Headline Sponsor

Support Partners

The IPM would like to give a special thanks to our COGS Awards partners for their generous support of this event.