Post on 27-May-2015
description
A people-centred approach to the Internet of Things
Abby Margolis, Claro Partners
Claro PartnersNavigating disruptive shifts
> start with the person
IoT is technically about the interaction between Internet, things and data
Internet
Things
Data
IoT is technically about the interaction between Internet, things and data …exciting part is the potential value this creates for people and business
Internet
Things
Data To create new value for people and business:
• Capabilities• Services• Experiences• Business models
We developed our perspective by interviewing experts and thought leaders;
IoT Creators;
Lead Users;
and by mapping out the business landscape of value propositions
Username: imindsPassword: theconference
Key insights IoT business landscape
The IoT will not be owned and ruled by one player
Technology and control dominate the landscape
The IoT is still nascent
Majority of new innovation is from startups and experimenters
Five principles to take a fresh approach to designing for the IoT
Five principles to take a fresh approach to designing for the IoT
1. Start with the people, not the technology
2. Enable people to do new things
3. Identify unmet functional and emotional needs
4. Look to collaborate with others
5. Design and enable the whole user experience
Start with the people, not the technologyThink about solving people’s real needs, not just finding uses for the tech01
Tech-centric view
People-centric view
01
Enable people to do new things Value of the IoT comes from the services and new interactions it creates02
Peers and other devices
Other service providers
Retailers
Brands
Brand provides services
Retailer provides services (camera
rented)
Other appropriate
services
Connects with other users
Prints photos remotely
Sends photos to friends
Goldee APP Ambify APP
Phillips HUE0202
Identify unmet functional and emotional needsWhat can we deliver beyond control?03
Jawbone UP
Shopkick
Lockitron
Lively
03
Hardware & Infrastructure
Operating System
Devices
Services
Collaborative
CORP
S.IO
T CR
EATO
RS
Internet of Things
Hardware & infrastructure
Operating system
Devices
Services
CORP
ORA
TIO
NS
Top down
PC industry
Hardware & Infrastructure
Operating System
Devices
Services
CORP
ORA
TIO
NS
DEV
Mobile industry
Look to collaborate with othersUnlike the PC industry, IoT services and devices are more open to others04
04
Today: Intranets of Things Tomorrow: Internet of Things
APP
APP ?
New user experiences
?App
AppAppApp
App App
AppApp
Connected devices Interconnected devices
Design and enable the whole user experience Most of the solutions today exist in siloes05
05
Five principles to take a fresh approach to designing for the IoT
1. Start with the people, not the technology
2. Enable people to do new things
3. Identify unmet functional and emotional needs
4. Look to collaborate with others
5. Design and enable the whole user experience
Claro’s IoT Bootcamp brings together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things
EXPLORE1 IDEATE + PITCH2 DEVELOP3 PROTOTYPE4 PRESENT5
Join Claro and iMind’s ‘IoT Bootcamp’ the 8th and 9th of December at Fablab Brussels
Want to explore more?
Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to developing new people-centred IoT offers.
Want to explore more?
If you are further along consider applying to be part of Startup Bootcamp IoT & Data. Applications close November 23rd.
Want to explore more?
Thank you!
Abby Margolis| Research Directorabby.margolis@claropartners.com
@abbymargolis