Women Artists and Book Decoration Women Artists and Book Decoration in the Marketing of Victorian in the Marketing of Victorian LiteratureLiterature

& & ConspicuoConspicuous us PresencePresence

Valinda S. CarrollValinda S. Carroll20092009

OverviewOverview• Introduction to 19Introduction to 19thth

century book tradecentury book trade• Changes in industry Changes in industry • Role of women in book Role of women in book

productionproduction• Marketing of book Marketing of book

coverscovers

Book Titles Sold in U.S.Book Titles Sold in U.S.

4559

0

4862

0

5134

2803

5469

3396

0

1000

2000

3000

4000

5000

6000

1890 1892 1893 1895

Total

U. S.

Pre-1840Pre-1840

Pre-1860Pre-1860

Pre-1860Pre-1860

Developments in Cloth Developments in Cloth BindingBinding

Developments in Cloth Developments in Cloth BindingBinding

Developments in Cloth Developments in Cloth BindingBinding

Women in the book Women in the book industryindustry

Traditional BindersTraditional Binders

Women in the book Women in the book industryindustry

And so books became so cheap that men utilized them to throw at the cat. Instead of spelling it missal, they spelled it missile.

Elbert Hubbard

Marketing book Marketing book coverscovers

• Using the cover image to sell Using the cover image to sell the textthe text

• Using multiple designs, Using multiple designs, materials and color schemes materials and color schemes to sell more copies to sell more copies

• Using the artist’s name and Using the artist’s name and reputation to sell the bookreputation to sell the book

Sarah Wyman Sarah Wyman WhitmanWhitman

Sarah Wyman Sarah Wyman WhitmanWhitman

Sarah Wyman Sarah Wyman WhitmanWhitman

Sarah Wyman Sarah Wyman WhitmanWhitman

Aldine ClubAldine Club

Aldine ClubAldine Club

Alice Cordelia MorseAlice Cordelia Morse

World’s Columbian World’s Columbian ExpositionExposition

World’s Columbian World’s Columbian ExpositionExposition

The AlhambraThe Alhambra

Grolier Club

Whitman Morse

Grolier ClubGrolier Club

Morse Armstrong

Grolier Club

Armstrong

Holiday Book CataloguesHoliday Book Catalogues

Holiday Book CataloguesHoliday Book Catalogues

Monograms

Armstrong Signed DesignArmstrong Signed Design

Alice Cordelia MorseAlice Cordelia Morse

Alice Cordelia MorseAlice Cordelia Morse

Margaret ArmstrongMargaret Armstrong

Morse for DunbarMorse for Dunbar

Morse for DunbarMorse for Dunbar

Armstrong for DunbarArmstrong for Dunbar

Armstrong for DunbarArmstrong for Dunbar

Armstrong for DunbarArmstrong for Dunbar

Armstrong for DunbarArmstrong for Dunbar

Alice Cordelia MorseAlice Cordelia Morse

Alice Cordelia MorseAlice Cordelia Morse

Alice Cordelia MorseAlice Cordelia Morse

Title Page BordersTitle Page Borders

Title Page BordersTitle Page Borders

““Branding” an authorBranding” an author

Amy RichardsAmy Richards

Armstrong SeriesArmstrong Series

Armstrong SeriesArmstrong Series

Amy RichardsAmy Richards

Blanche McManus MansfieldBlanche McManus Mansfield

Bertha StuartBertha Stuart

Amy M. SackerAmy M. Sacker

Decorative DesignersDecorative Designers

EndEnd