A mighty and conspicuous presence
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Women Artists and Book Women Artists and Book Decoration in the Marketing of Decoration in the Marketing of Victorian Literature Victorian Literature & & Conspicuou Conspicuou s Presence s Presence Valinda S. Carroll Valinda S. Carroll 2009 2009
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A discussion of book cover designs by Alice Cordelia Morse and Margaret Armstrong, including those for Dodd, Mead, and Company's editions of Paul Laurence Dunbar's poetry. The Dunbar poetry books also featured photos by the Hampton Institute Camera Club, original copies of the photos reside in the Hampton University Archives. This presentation places these book covers in the larger context of the changes to the book industry in the Victorian era, and the rise of numerous women graphic designers and illustrators in that period. Images come from the Hampton University Library and the presenter's personal collection donated to the Library.
Transcript of A mighty and conspicuous presence
Women Artists and Book Decoration Women Artists and Book Decoration in the Marketing of Victorian in the Marketing of Victorian LiteratureLiterature
& & ConspicuoConspicuous us PresencePresence
Valinda S. CarrollValinda S. Carroll20092009
OverviewOverview• Introduction to 19Introduction to 19thth
century book tradecentury book trade• Changes in industry Changes in industry • Role of women in book Role of women in book
productionproduction• Marketing of book Marketing of book
coverscovers
Book Titles Sold in U.S.Book Titles Sold in U.S.
4559
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4862
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5134
2803
5469
3396
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2000
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1890 1892 1893 1895
Total
U. S.
Pre-1840Pre-1840
Pre-1860Pre-1860
Pre-1860Pre-1860
Developments in Cloth Developments in Cloth BindingBinding
Developments in Cloth Developments in Cloth BindingBinding
Developments in Cloth Developments in Cloth BindingBinding
Women in the book Women in the book industryindustry
Traditional BindersTraditional Binders
Women in the book Women in the book industryindustry
And so books became so cheap that men utilized them to throw at the cat. Instead of spelling it missal, they spelled it missile.
Elbert Hubbard
Marketing book Marketing book coverscovers
• Using the cover image to sell Using the cover image to sell the textthe text
• Using multiple designs, Using multiple designs, materials and color schemes materials and color schemes to sell more copies to sell more copies
• Using the artist’s name and Using the artist’s name and reputation to sell the bookreputation to sell the book
Sarah Wyman Sarah Wyman WhitmanWhitman
Sarah Wyman Sarah Wyman WhitmanWhitman
Sarah Wyman Sarah Wyman WhitmanWhitman
Sarah Wyman Sarah Wyman WhitmanWhitman
Aldine ClubAldine Club
Aldine ClubAldine Club
Alice Cordelia MorseAlice Cordelia Morse
World’s Columbian World’s Columbian ExpositionExposition
World’s Columbian World’s Columbian ExpositionExposition
The AlhambraThe Alhambra
Grolier Club
Whitman Morse
Grolier ClubGrolier Club
Morse Armstrong
Grolier Club
Armstrong
Holiday Book CataloguesHoliday Book Catalogues
Holiday Book CataloguesHoliday Book Catalogues
Monograms
Armstrong Signed DesignArmstrong Signed Design
Alice Cordelia MorseAlice Cordelia Morse
Alice Cordelia MorseAlice Cordelia Morse
Margaret ArmstrongMargaret Armstrong
Morse for DunbarMorse for Dunbar
Morse for DunbarMorse for Dunbar
Armstrong for DunbarArmstrong for Dunbar
Armstrong for DunbarArmstrong for Dunbar
Armstrong for DunbarArmstrong for Dunbar
Armstrong for DunbarArmstrong for Dunbar
Alice Cordelia MorseAlice Cordelia Morse
Alice Cordelia MorseAlice Cordelia Morse
Alice Cordelia MorseAlice Cordelia Morse
Title Page BordersTitle Page Borders
Title Page BordersTitle Page Borders
““Branding” an authorBranding” an author
Amy RichardsAmy Richards
Armstrong SeriesArmstrong Series
Armstrong SeriesArmstrong Series
Amy RichardsAmy Richards
Blanche McManus MansfieldBlanche McManus Mansfield
Bertha StuartBertha Stuart
Amy M. SackerAmy M. Sacker
Decorative DesignersDecorative Designers
EndEnd
